What We Do

Digital MediaAnalyticsDigital Conversion

Leapfrog Online is obsessed with one thing: Business Outcomes.

Our sole focus is on turning people who browse the web into customers who buy your product.

We succeed only when you succeed. When you grow. When your sales increase. When you meet your goals.

We are Leapfrog Online. Harnessing Adaptive Intelligence to deliver Predictive Growth.

Our End-To-End Approach

Finding the right solution for every client begins with a cohesive strategic plan.

That solid strategy allows us to dramatically influence and reliably track the consumer from end to end on the purchase path. It gives us the flexibility to adapt. And it helps us make market predictions.

Strategy focuses everything we do–Digital Media, Analytics and our Digital Conversion. So whether you engage them singly or tap into the amplified power of a plan that connects them, it all works together toward your goals.

Digital MediaAnalyticsDigital Conversion

Digital Media

SEM  »  Display/Programmatic  »  Video/Social/Email  »  Lead Nuturing

Digital Media

Our media strategy is driven by device as well as consumer behavior and linked to your business goals.

We adjust our messaging, site design and content to take full advantage of a person’s intent to buy.

We thoughtfully optimize every aspect of the plan, not just to find more prospects, but to make sure we continue giving them the right information to influence purchase when and where they need it.

It’s all about maximizing ROI and minimizing media waste.

AnalyticsDigital Conversion


Consumer Insights » Behavioral Propensities » Channel/Conversion » Predictive Models


We believe that big consumer insights come from understanding how to leverage big data, but not getting caught up in just capturing data.

We take what we know about consumer behavior and apply it to the digital marketplace.

Understanding and leveraging behaviors at every step of the purchase path increases conversion to buy. And understanding the conversion process helps predict future behavior.

Digital MediaDigital Conversion

Digital Conversion

Multi-channel Tracking » Dynamic Experiences » Behavioral/Device Personalization » Cross-channel, Multi-variate Testing

Digital Conversion

This is how Leapfrog definitively answers the question, “How do I know if it’s working?”

Our proprietary platform tracks what happens through every digital touch point  all the way through to the call center.

It gives you real-time results and allows you to nimbly make adjustments to your digital program by connecting data points to inform optimization decisions.

Digital MediaAnalytics

Who We Are

Business Insights. Big Outcomes. Strategic Execution.

Smart marketers are continuously looking for new ways to grow their sales and drive new customers. The really smart ones look to Leapfrog Online.

Leapfrog Online is a different kind of digital marketing firm built to help leading brands grow their business and bottom line. We partner with our clients to build and execute a scalable strategy to engage, convert and keep the right customers. Our approach tends to be very different than what our clients have done before, delivering results that they have not previously achieved. This proven approach has driven successful results for leading brands in highly competitive industries. Imagine what we can do to grow your business.

Leapfrog Online Leadership Team

Dave Husain
CEO & Co-Founder

Since establishing Leapfrog Online in 1995, CEO and Co-Founder Dave Husain has seen Leapfrog Online grow from its humble beginnings into one of the largest digital marketing firms in the United States. Husain’s more than 25 years of consumer and business-to-business marketing experience with organizations including Discover Financial Services, The Northern Trust Company and Continental Illinois Bank have helped to cement Leapfrog’s position as a trusted, results-focused digital marketing leader. Prior to founding Leapfrog Online, he co-founded Leapfrog Development, a successful product development company. Dave puts his experiences as a seasoned entrepreneur and recognized business leader to use by mentoring growing businesses and executives in Chicago.

Scott Epskamp
President & Co-Founder

As President, Scott Epskamp is responsible for leading the organization’s acquired growth vision, strategy and financial structure. As co-founder of Leapfrog Online, he brings more than 20 years of financial services, consumer and business-to-business marketing experience to the organization. Prior to Leapfrog Online’s inception in 1995, Epskamp co-founded Leapfrog Development with CEO Dave Husain. He also held senior-level marketing posts at Discover Financial Services and was part of the Discover Card national launch team. Epskamp’s vision has helped turn Leapfrog Online into a digital marketing firm that Fortune 500 companies trust and rely upon as a strategic business partner. Scott’s day-to-day role includes identifying, building, and managing key alliances and relationships that support Leapfrog Online’s continuous focus on innovation and growth. Scott is proud to serve on the Illinois Technology Association’s Board of Directors. The ITA provides programs and services focused on development, visibility, and talent attraction in Illinois’ booming digital sector.

Cass Baker
Executive Vice President

With more than 17 years in the digital, direct and database marketing industries, Executive Vice President Cass Baker has leveraged his broad base of experiences to help Leapfrog Online create and develop the agency’s Telecommunications Industry Practice, call center solutions and Product Development services team and business. Prior to joining Leapfrog Online, Baker was a Director at Leo Burnett’s Technology Group Chicago office, and held account roles at Townsend Agency, Jack Levy Associates and Lee Hill Dialogue Marketing. He is an active member in the IAB, CADM and CIMA, MMA and speaks regularly at industry events focused on digital innovation, trends in telecommunication and mobile/tablet leadership.

Paul Darling
Executive Vice President

Paul Darling is the Executive Vice President overseeing the Finance team at Leapfrog Online. Paul has extensive corporate and operational experience in internationally focused service businesses as well as an extensive background in restructuring, M&A, and business integration. Before joining Leapfrog Online in 2009, Darling was the US CFO for Ipsos, a leading French-based Global Market Research Group, where he managed and directed the finance and accounting teams of Ipsos’ businesses in the US including reporting, budgeting, treasury and taxation. Prior to Ipsos, Darling was the regional CFO for Millward Brown in Continental Europe and the Regional CFO for Synovate Americas. Paul is a member of the Institute of Chartered Accountants in England and Wales.

Jason Wadler
Executive Vice President

Executive Vice President Jason Wadler joined the Leapfrog Online team in 2000. Prior to Leapfrog, Wadler held senior-level positions at Townsend Agency, MediaOne, Ameritech and Discover Financial Services. Wadler brings more than 20 years of integrated marketing and media experience to the organization, building and leading the Media/Distribution, Analytics and Project Management Teams. He now leads the company’s strategy, business development, and alliance efforts, and is an active member of the IAB, the DMA, the AMA and the CMO Council.

Joel Grossman
Senior Vice President

As Senior Vice President at Leapfrog Online, Joel Grossman leads the team responsible for development, delivery and optimization of Leapfrog Online’s digital platform. Prior to joining Leapfrog Online, Joel was the Founder and Managing Principal of Pivotal Click, a digital product development firm focused on online customer acquisition, which was acquired by Leapfrog in 2008. Grossman also built the Interactive Branding practice for Lipson, Alport Glass and Associated (now BrandImage). He brings more than 15 years of experience to the digital team, having held senior positions with Playboy Enterprises and Encyclopaedia Britannica, as well as heading up product development for Edventions, a start-up acquired by Edison Schools.

Matt Kelley
Senior Vice President, GM

Building on more than 20 years of experience in integrated marketing, including more than 10 years in digital marketing, Matt Kelley manages digital marketing programs and business development for Leapfrog’s Fortune 500 telecommunications clients. He develops and drives strategic vision and marketing strategies, leading executive level clients in digital marketing ‘ecosystem’ optimization and segmentation strategies. Kelley has been pivotal in establishing Leapfrog’s ‘closed loop’ mobile marketing channels, encompassing focused media campaigns, optimized site experiences and designated call centers where reps are trained specific to the mobile channel. Before joining Leapfrog, Kelley worked at Leo Burnett’s tech-focused division, Ogilvy & Mather and DDB Needham/Tracy Locke. He is an active member of CIMA, DMA, CADM, IAB, MMA, and writes and speaks regularly as an industry thought leader in digital marketing strategies.

Anthony DeNunzio
Senior Vice President, General Manager

As Leapfrog’s Group Vice President, General Manager, Tony DeNunzio manages the strategic direction and program execution for the Education, Home Services and Automotive verticals, ensuring delivery of business results for the client and Leapfrog. An accomplished marketing professional with more than 20 years of digital and direct marketing leadership and experience, he employs deep knowledge in brand management, integrated marketing, and channel development to guide strategy for client partners. Prior to joining Leapfrog, DeNunzio was Vice President of Brand Marketing at Capital One, where he launched new products, managed national advertising, and built out the online marketing function. He worked in the digital and direct marketing area of Leo Burnett, focused on major brands including Chase, Starbucks, Disney and Gateway. He also founded and ran his own consulting firm focused on customer value management. DeNunzio is a member of the Chicago Internet Marketing Association, Chicago Association of Direct Marketing, and Association of National Advertisers. He regularly writes and speaks for prominent marketing publications and conferences, and has won several awards including a Webby Award, London International Advertising Award, and Chicago Association of Direct Marketing Tempo Award.

Helene Rosenblum
Group Vice President, Media and Analytics

Helene Rosenblum is Leapfrog Online’s Group Vice President of Media and Analytics, guiding the teams responsible for media planning, buying, and data analysis activities for Leapfrog clients and consistently delivering business-driving insights and activities to today’s Fortune 500 brands. She has more than 20 years of integrated and direct marketing experience across media channels, with a record of delivering innovation and results in the areas of acquisition and relationship management initiatives. Before joining Leapfrog Online in 2010, Helene had significant experience building and leading relationships for global agencies and organizations including senior positions at The Field Museum, Draft and Leo Burnett. Her experience includes both the agency and client sides, with an emphasis on the development of integrated, results driven strategies for brands including State Farm, Disney, Celebrex, and Hallmark.

Jackie Kaweck
Vice President, Human Resources

Jackie brings her passion for both talent development and business-building to the role of Vice President Human Resources at Leapfrog Online. With 15 years of experience in consulting and financial services, she adeptly connects HR strategy to business objectives. Prior to Leapfrog Online, Jackie was Vice President Human Resources for Gibson Consulting, President of Spire Consulting and Regional Director of Learning & Development for UBS Global Asset Management. “My mission with Leapfrog Online, is to create a competitive weapon of our entrepreneurial culture, special character, and agile mentality in the fast-moving digital marketing space.” Jackie is a former Board Member for HCS Family Services and graduate of The University of Chicago, Booth School of Business.

Tim Ossmo
Vice President, Media

With over 12 years of experience in Digital Media and Search Engine Marketing, Tim has been in the industry since its infancy. In his tenth year at Leapfrog Online, Tim leads the Media team that is responsible for managed quantitative buying in the SEM, Display and Paid Social channels. His team is focused on driving business outcomes through Digital Media and the continuous innovation required to keep our clients’ programs ahead of the competition. Tim is a leader in the SEM industry, being asked to speak at events with Google and DoubleClick and leverages his key industry relationships on behalf of our clients. Prior to joining Leapfrog in 2005, Tim worked at Advertising.com where he played a critical role in building their SEM practice.

Mike Shutty
VP, Business Analytics

Mike leads our Advanced Analytics group and brings over 30 years of data-driven, direct response expertise covering a broad spectrum of industry verticals. At Leapfrog Online, Mike and his team are delivering critical “why” insights into program performance and business outcomes. In addition, they are leveraging predictive analytics to address the impact of mass media on digital performance, drive optimized budget allocation and predict consumer behavior to maximize experience and financial outcomes. Prior to Leapfrog Online, Mike was the Vice President of National Clients at Merkle. For most of his career Mike served as President and Partner at CFM Direct growing market share for clients that included Bank of America, Capital One, HCSC, Northwestern Mutual, Fifth Third Bank, Kroger, DeVry and the Royal Bank of Scotland.


Board of Directors

  • Dennis Chookaszian, Retired Chairman and Chief Executive officer of CNA Insurance Companies, Chairman of Financial Accountings Standards Advisory, Adjunct Professor at the University of Chicago Booth School of Business and Corporate Director
  • Larry Weber, Owner/Chairman, W2 Group, Founder of The Weber Group at Weber Shandwick and Leading Authority on Social Marketing
  • Mike Pehl, Principal, North Bridge Growth Equity
  • Dave Husain, Co-Founder Leapfrog Online
  • Scott Epskamp, Co-Founder Leapfrog Online

Our Clients

While plenty of companies talk a good game about being focused on results, we’ve built our entire business around it.  This means we are laser-focused on marketing opportunities that drive the right results and scale for our clients.

We’ve successfully scaled programs for premier brands in the Telecommunications, Home Services, Financial Services, Education and the Automotive Industry, to name a few.

Our clients see results and partner with Leapfrog for extended engagements, the average current tenure is over 8 years. These long standing relationships are a result of continually increased ROI, revenue and results while constantly innovating to help drive their business forward.


Case Studies

Leapfrog builds scalable, measurable programs that uncover and convert our clients’ targeted consumers with personalized, end-to-end experiences based on each consumer’s need, predicted value and preferred purchase path.

How Time Warner made the leap into targeted mobile marketing

A recent Google case study highlights the value we brought to Time Warner’s bottom line through targeted mobile marketing. Enter the following information and the case study will be sent to you via email.

The Importance of Being on Mobile Now

Click here to download a PDF of the case study.

How We Think

At Leapfrog, we think in terms of consumer experience. At the point of the first consumer touch point until they become one of your paying customers and beyond.

We start with an understanding of your ideal consumer, who they are, how they want to buy, where they are in the buying process and how you value them. From this understanding we build plans, we execute against them and use agreed upon measurements around desired outcomes to ensure the right ones are delivered to you.

The Leapfrog Marketing Institute

Leapfrog Marketing Institute is a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus on mobile marketing and digital commerce. The Institute publishes white papers, research reports and insights, hosts workshops, panels, and roundtables for CMOs and industry influencers.



Who is to blame for “Blunted” Growth: Brands or Google?

In my inbox the other day was an email with a headline that begged to be opened – Mobile Starts to Blunt Google’s Growth. I found the headline provocative and somewhat surprising given how successful mobile has been for our clients.  So I read it.

The article’s premise is that the massive shift to mobile caused Google’s first quarter average cost per click to decrease 9% over the same time period in 2013.  The reason for the decrease is that mobile search ads are seen as less valuable to brands than desktop search ads. It is also important to note that despite this drop, Google still achieved a 19% revenue increase in the first quarter.  No need to shed a tear at this point…

So the core question is why are mobile ads viewed as less valuable by brands?  And is this a “Google issue” or is that brands bear part of the blame?  The reality is that desktop search took a while to scale as brands learned how to optimize their consumer experiences, allowing them to bid more on CPC ads, thus creating a highly competitive market which raised bid costs based on efficiency and scale.  As we all know, Google has benefitted greatly from this model, as have advertisers/brands.

But mobile is a different animal, not only due to the device, but the expectations that the consumer has when they use the device.  As we have seen in the market and research has supported, a mobile strategy needs to be both an omni-channel strategy and optimized not only to the device, but to the consumer’s use of the device.  Too often, we still see a call option not used with large brands, when our own research shows upwards of 30% of consumers want to talk with a person rather than move through a mobile-only experience.  Part of that is due to consumers’ frustration with the mobile experience, where some marketers are simply using the desktop experience, some without even the most basic responsive design.  This is not only a response/commerce issue, but it’s also a brand issue.  In fact, 60%+ of consumers have a better opinion of brands when the offer a good mobile experience (Latitude).

So for those brands who are mobile optimized, you are likely reaping the benefits every day.  For those who are not, you need to move fast.  Not to help Google’s earnings…but to make sure you grow your own.

Leapfrog Marketing Institute Announces Plans for 2014 CMO Digital Benchmark Study

The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how.

The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience a rapid change due to social, mobile and multi-channel integration. These will be among the primary themes that the study will explore, in addition to asking which internal and external factors are necessary to grow market share with today’s “always on” consumer. The study is a collaboration between the Leapfrog Marketing Institute, BrandApart (an independent marketing consultancy) and Stephen Hersh, adjunct lecturer in the Integrated Marketing Communications program at the Northwestern University Medill School of Journalism.

You can sign up to participate here and view key findings from the 2009 study here.

Leapfrog Marketing Institute Announces Plans for 2014 CMO Digital Benchmark Study

The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how.

The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience a rapid change due to social, mobile and multi-channel integration. These will be among the primary themes that the study will explore, in addition to asking which internal and external factors are necessary to grow market share with today’s “always on” consumer. The study is a collaboration between the Leapfrog Marketing Institute, BrandApart (an independent marketing consultancy) and Stephen Hersh, adjunct lecturer in the Integrated Marketing Communications program at the Northwestern University Medill School of Journalism.

You can sign up to participate here and view key findings from the 2009 study here.

Leapfrog’s Brad Hawk talks about the “Essential daily habits of successful marketers” with iMedia Connection

iMedia Connection asked top marketers, including Leapfrog Online Director of Media/SEM Brad Hawk, what daily habits they have adopted to stay at the top of their game.

Click here to read more posts »

White Papers

The Path for Smart Marketers to Avoid the Big Data Pitfall »

Our latest addition to the Leapfrog Marketing Institute, “The Path for Smart Marketers to Avoid the Big Data Pitfall,” is authored by Jim Carey, adjunct professor of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism.