Leapfrog Online Leadership Team
CEO & Co-Founder
Since establishing Leapfrog Online in 1995, CEO and Co-Founder Dave Husain has seen Leapfrog Online grow from its humble beginnings into one of the largest digital marketing firms in the United States. Husain’s more than 25 years of consumer and business-to-business marketing experience with organizations including Discover Financial Services, The Northern Trust Company and Continental Illinois Bank have helped to cement Leapfrog’s position as a trusted, results-focused digital marketing leader. Prior to founding Leapfrog Online, he co-founded Leapfrog Development, a successful product development company. Dave puts his experiences as a seasoned entrepreneur and recognized business leader to use by mentoring growing businesses and executives in Chicago.
President & Co-Founder
As President, Scott Epskamp is responsible for leading the organization’s acquired growth vision, strategy and financial structure. As co-founder of Leapfrog Online, he brings more than 20 years of financial services, consumer and business-to-business marketing experience to the organization. Prior to Leapfrog Online’s inception in 1995, Epskamp co-founded Leapfrog Development with CEO Dave Husain. He also held senior-level marketing posts at Discover Financial Services and was part of the Discover Card national launch team. Epskamp’s vision has helped turn Leapfrog Online into a digital marketing firm that Fortune 500 companies trust and rely upon as a strategic business partner. Scott’s day-to-day role includes identifying, building, and managing key alliances and relationships that support Leapfrog Online’s continuous focus on innovation and growth. Scott is proud to serve on the Illinois Technology Association’s Board of Directors. The ITA provides programs and services focused on development, visibility, and talent attraction in Illinois’ booming digital sector.
Executive Vice President
With more than 17 years in the digital, direct and database marketing industries, Executive Vice President Cass Baker has leveraged his broad base of experiences to help Leapfrog Online create and develop the agency’s Telecommunications Industry Practice, call center solutions and Product Development services team and business. Prior to joining Leapfrog Online, Baker was a Director at Leo Burnett’s Technology Group Chicago office, and held account roles at Townsend Agency, Jack Levy Associates and Lee Hill Dialogue Marketing. He is an active member in the IAB, CADM and CIMA, MMA and speaks regularly at industry events focused on digital innovation, trends in telecommunication and mobile/tablet leadership.
Executive Vice President
Paul Darling is the Executive Vice President overseeing the Finance team at Leapfrog Online. Paul has extensive corporate and operational experience in internationally focused service businesses as well as an extensive background in restructuring, M&A, and business integration. Before joining Leapfrog Online in 2009, Darling was the US CFO for Ipsos, a leading French-based Global Market Research Group, where he managed and directed the finance and accounting teams of Ipsos’ businesses in the US including reporting, budgeting, treasury and taxation. Prior to Ipsos, Darling was the regional CFO for Millward Brown in Continental Europe and the Regional CFO for Synovate Americas. Paul is a member of the Institute of Chartered Accountants in England and Wales.
Executive Vice President
Executive Vice President Jason Wadler joined the Leapfrog Online team in 2000. Prior to Leapfrog, Wadler held senior-level positions at Townsend Agency, MediaOne, Ameritech and Discover Financial Services. Wadler brings more than 20 years of integrated marketing and media experience to the organization, building and leading the Media/Distribution, Analytics and Project Management Teams. He now leads the company’s strategy, business development, and alliance efforts, and is an active member of the IAB, the DMA, the AMA and the CMO Council.
Senior Vice President
As Senior Vice President at Leapfrog Online, Joel Grossman leads the team responsible for development, delivery and optimization of Leapfrog Online’s digital platform. Prior to joining Leapfrog Online, Joel was the Founder and Managing Principal of Pivotal Click, a digital product development firm focused on online customer acquisition, which was acquired by Leapfrog in 2008. Grossman also built the Interactive Branding practice for Lipson, Alport Glass and Associated (now BrandImage). He brings more than 15 years of experience to the digital team, having held senior positions with Playboy Enterprises and Encyclopaedia Britannica, as well as heading up product development for Edventions, a start-up acquired by Edison Schools.
Senior Vice President, GM
Building on more than 20 years of experience in integrated marketing, including more than 10 years in digital marketing, Matt Kelley manages digital marketing programs and business development for Leapfrog’s Fortune 500 telecommunications clients. He develops and drives strategic vision and marketing strategies, leading executive level clients in digital marketing ‘ecosystem’ optimization and segmentation strategies. Kelley has been pivotal in establishing Leapfrog’s ‘closed loop’ mobile marketing channels, encompassing focused media campaigns, optimized site experiences and designated call centers where reps are trained specific to the mobile channel. Before joining Leapfrog, Kelley worked at Leo Burnett’s tech-focused division, Ogilvy & Mather and DDB Needham/Tracy Locke. He is an active member of CIMA, DMA, CADM, IAB, MMA, and writes and speaks regularly as an industry thought leader in digital marketing strategies.
Senior Vice President, General Manager
As Leapfrog’s Group Vice President, General Manager, Tony DeNunzio manages the strategic direction and program execution for the Education, Home Services and Automotive verticals, ensuring delivery of business results for the client and Leapfrog. An accomplished marketing professional with more than 20 years of digital and direct marketing leadership and experience, he employs deep knowledge in brand management, integrated marketing, and channel development to guide strategy for client partners. Prior to joining Leapfrog, DeNunzio was Vice President of Brand Marketing at Capital One, where he launched new products, managed national advertising, and built out the online marketing function. He worked in the digital and direct marketing area of Leo Burnett, focused on major brands including Chase, Starbucks, Disney and Gateway. He also founded and ran his own consulting firm focused on customer value management. DeNunzio is a member of the Chicago Internet Marketing Association, Chicago Association of Direct Marketing, and Association of National Advertisers. He regularly writes and speaks for prominent marketing publications and conferences, and has won several awards including a Webby Award, London International Advertising Award, and Chicago Association of Direct Marketing Tempo Award.
Group Vice President, Media and Analytics
Helene Rosenblum is Leapfrog Online’s Group Vice President of Media and Analytics, guiding the teams responsible for media planning, buying, and data analysis activities for Leapfrog clients and consistently delivering business-driving insights and activities to today’s Fortune 500 brands. She has more than 20 years of integrated and direct marketing experience across media channels, with a record of delivering innovation and results in the areas of acquisition and relationship management initiatives. Before joining Leapfrog Online in 2010, Helene had significant experience building and leading relationships for global agencies and organizations including senior positions at The Field Museum, Draft and Leo Burnett. Her experience includes both the agency and client sides, with an emphasis on the development of integrated, results driven strategies for brands including State Farm, Disney, Celebrex, and Hallmark.
Vice President, Human Resources
Jackie brings her passion for both talent development and business-building to the role of Vice President Human Resources at Leapfrog Online. With 15 years of experience in consulting and financial services, she adeptly connects HR strategy to business objectives. Prior to Leapfrog Online, Jackie was Vice President Human Resources for Gibson Consulting, President of Spire Consulting and Regional Director of Learning & Development for UBS Global Asset Management. “My mission with Leapfrog Online, is to create a competitive weapon of our entrepreneurial culture, special character, and agile mentality in the fast-moving digital marketing space.” Jackie is a former Board Member for HCS Family Services and graduate of The University of Chicago, Booth School of Business.
Vice President, Media
With over 12 years of experience in Digital Media and Search Engine Marketing, Tim has been in the industry since its infancy. In his tenth year at Leapfrog Online, Tim leads the Media team that is responsible for managed quantitative buying in the SEM, Display and Paid Social channels. His team is focused on driving business outcomes through Digital Media and the continuous innovation required to keep our clients’ programs ahead of the competition. Tim is a leader in the SEM industry, being asked to speak at events with Google and DoubleClick and leverages his key industry relationships on behalf of our clients. Prior to joining Leapfrog in 2005, Tim worked at Advertising.com where he played a critical role in building their SEM practice.
VP, Business Analytics
Mike leads our Advanced Analytics group and brings over 30 years of data-driven, direct response expertise covering a broad spectrum of industry verticals. At Leapfrog Online, Mike and his team are delivering critical “why” insights into program performance and business outcomes. In addition, they are leveraging predictive analytics to address the impact of mass media on digital performance, drive optimized budget allocation and predict consumer behavior to maximize experience and financial outcomes. Prior to Leapfrog Online, Mike was the Vice President of National Clients at Merkle. For most of his career Mike served as President and Partner at CFM Direct growing market share for clients that included Bank of America, Capital One, HCSC, Northwestern Mutual, Fifth Third Bank, Kroger, DeVry and the Royal Bank of Scotland.
Board of Directors
- Dennis Chookaszian, Retired Chairman and Chief Executive officer of CNA Insurance Companies, Chairman of Financial Accountings Standards Advisory, Adjunct Professor at the University of Chicago Booth School of Business and Corporate Director
- Larry Weber, Owner/Chairman, W2 Group, Founder of The Weber Group at Weber Shandwick and Leading Authority on Social Marketing
- Mike Pehl, Principal, North Bridge Growth Equity
- Dave Husain, Co-Founder Leapfrog Online
- Scott Epskamp, Co-Founder Leapfrog Online