October 2011

2011 Holiday Mobile Marketing Webinar Features Leapfrog Online, EVP Cass Baker Shares Keys to Digital Sales Success for Upcoming Holiday Season

by Leapfrog Online October 27, 2011

Chicago, IL-October 26, 2011- Leapfrog Online’s Cass Baker has been invited to participate as a panelist at this week’s Mobile Marketer Webinar: “Five Last Minute Tips for Effective 2011 Holiday Mobile Marketing.” Baker and four additional panelists will offer advice on maximizing holiday shopping through optimized mobile experiences. The hour-long webinar, sponsored by Syniverse, will [...]

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Integrating mobile across channels could drive incremental sales

by admin October 27, 2011
Integrating mobile across channels could drive incremental sales

An executive with Gilt Groupe said mobile marketers need to focus on delivering an integrated marketing strategy or risk customer service problems this holiday season during a Mobile Marketer webinar yesterday.

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5 Last-Minute Tips for Effective 2011 Holiday Mobile Marketing

by Cass Baker October 27, 2011
5 Last-Minute Tips for Effective 2011 Holiday Mobile Marketing

Recently my colleague Helene Rosenblum, VP of Media at Leapfrog Online, was featured in a webinar produced by Mobile Marketer. Panelists included notable names like Jason John, Senior Director of Marketing at Gilt Groupe. For those of you that missed the webinar here’s my summary of the top 5 recommendations for marketers to consider this [...]

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CTAM Europe Features Leapfrog Online at Annual International Conference VP of Strategic Accounts, Theresa Casey, to discuss “Sales 2.0″ Strategies for Success

by Leapfrog Online October 26, 2011

Chicago, IL – September 21, 2011 – Leapfrog Online’s Theresa Casey has been invited to participate as a speaker at the upcoming CTAM Euro Summit, the premiere event for cable marketers across Europe. Casey will join four additional global cable experts as they discuss “Sales 2.0 — The Right Environment Makes the Sale.” Specifically, the [...]

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Delivering the Right Customer Experience Part 4

by Scott Epskamp October 25, 2011
Delivering the Right Customer Experience Part 4

So far we’ve discussed understanding your target customer, segmenting data intelligently and refining the approach based on data-driven optimization. Here’s my fourth and final article in this series on delivering the right customer experience. 4. Measure. Learn. Transform. Measure results in the form of loyalty, revenue, and new customers earned. If you can’t measure direct [...]

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With Leads, One Size Doesn’t Fit All

by Tzaras Christon October 21, 2011
With Leads, One Size Doesn’t Fit All

I just returned from the JD Power & Associates Auto Internet Roundtable. The event was filled with industry leaders and noteworthy discussions around the future of the Auto industry. At a time when the US will see 9% growth in the industry (a growth rate second only to Germany) and inventories are tightly tied to [...]

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Cracking the Coupon Code

by Jason Wadler October 19, 2011
Cracking the Coupon Code

Coupons are – by most accounts –one of the oldest tools in CPG marketers’ belts. Today coupons remain one of the most widely accepted and transacted forms of advertising.  Just one look at the daily deals sites that keep popping up every day confirms their power. And though we’ve come a long way since a [...]

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Delivering the Right Customer Experience Part 3

by Scott Epskamp October 13, 2011
Delivering the Right Customer Experience Part 3

You now understand your target customer, including who they are and where they go to learn and compare notes about products and services. You also have intelligent segmentation in place that allows you to differentiate between customer type, long-term value, and buying cycle preference. What now? 3. Test. Assess. Refine. Once you have your segments [...]

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In Digital Marketing, Execution is the Name of the Game

by Joel Grossman October 11, 2011
In Digital Marketing, Execution is the Name of the Game

Discussions about the effectiveness of digital marketing often gravitate towards either hackneyed recitals of ‘best practices’ or un-testable assertions about delivering ‘real’ ROI. As a result, we often miss what’s essential for for most brands to crack the code on real value: execution. When the rubber hits the road, very few brands are equipped to [...]

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