May 2012

Google’s Latest Algorithm Shift: The Impact for Big Brands

by Helene Rosenblum May 31, 2012
Google’s Latest Algorithm Shift: The Impact for Big Brands

Google has implemented another algorithm shift, which has left many marketers with questions about what this means to them. The biggest question for big brand marketers: How does this shift impact a brand’s ability to attract and convert the right customers efficiently? The outlook is positive, provided brands are actively managing their SEO presence. The [...]

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Spending Wisely Means Measuring Marketing Accurately

by Leigh Segall May 29, 2012
Spending Wisely Means Measuring Marketing Accurately

Measuring digital marketing efforts has never been more important, and while more data is available, finding the time necessary for analysis seems harder than ever. With so little focus on interpreting and applying analytic lessons, many marketers face the data overload challenge—how do you make sense of so much data? A recent article in McKinsey [...]

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Slow Adaptation to Mobile Leads to Fast Decline in Big Box Retail Sector

by Leigh Segall May 24, 2012
Slow Adaptation to Mobile Leads to Fast Decline in Big Box Retail Sector

We’ve seen plenty of proof of mobile’s dominance in 2012 lately, and the trend shows no signs of slowing down—often to the detriment of businesses stuck in the past. As many industries continue to shift mobile, those that don’t adapt quickly have been facing harsh realities. Best Buy knows this better than anyone. Though the [...]

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Jason Wadler Talks CMO Tenure with Digiday

by Leigh Segall May 22, 2012

“Chief Marketing Officer” is a title that often comes with a short lifespan, especially in the digital age. Statistics from Spencer Stuart state the average CMO tenure in 2010 was just 42 months, though that’s up from 35 months in 2009. Digiday recently conducted its own study, and found the average tenure of a CMO [...]

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Google Earnings Report in Q1 Paints a Picture of Mobile Opportunity

by Leigh Segall May 17, 2012
Google Earnings Report in Q1 Paints a Picture of Mobile Opportunity

If 2012 is the Year of the Dragon, it must be a mobile-optimized dragon. Studies have already more than hinted at 2012 being a big year in mobile—a projected 80% growth in mobile ad spending, search ads performing better on mobile than laptops or desktops, and an increasing CMO focus on mobile capabilities are all [...]

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Mobile Marketing Data and Insights from eMarketer and Noah Elkin

by Leigh Segall May 16, 2012
Mobile Marketing Data and Insights from eMarketer and Noah Elkin

Noah Elkin, Principal Analyst at eMarketer, has been busy travelling the country to meet with top mobile marketers. His mission? To share fresh eMarketer data and insights into the quickly evolving work of mobile marketing and consumer behaviors. We were fortunate enough to sit down with Noah and have a one-on-one discussion about the state [...]

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Why CMO Tenure is so Short – Digiday.com

by admin May 10, 2012
Why CMO Tenure is so Short – Digiday.com

The short tenure of the chief marketing officer is a staple of nearly any digital media conversation. According to the latest numbers from Spencer Stuart, the average CMO tenure for 2010 was 42 months, up from 35 months in 2009. Digiday narrowed the focus to the top 50 Interbrand brands and found an average tenure [...]

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Leapfrog Online Featured at Net.Finance Mobile 2012

by Leigh Segall May 8, 2012
Leapfrog Online Featured at Net.Finance Mobile 2012

Leading Mobile Innovators to Discuss the Role of Mobile Marketing in Driving New Customers for Financial Services Chicago, IL—May 8, 2012—Jason Wadler, Executive Vice President of Leapfrog Online, and Steve Mehnert, Senior Client Director of Strategic Alliances for The Nielsen Company, will present keys to mobile innovation and results at the upcoming Net.Finance 2012 Event [...]

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Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York

by Leigh Segall May 8, 2012
Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York

Last week, Leapfrog Online EVP Jason Wadler presented at the Mirren New Business Conference in New York City as part of a panel discussion with other digital thought leaders. The conference saw over 400 agencies in attendance from May 1-3, including speakers from top agencies across the country. “The Innovators Panel: Designing the Next Generation [...]

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