June 2012

Modern Success Takes Modern Perspective

by Leigh Segall June 28, 2012
Modern Success Takes Modern Perspective

After a recent MMA Forum on mobile success stories and our Hangout on Air with Google’s Head of Global Mobile Search Sales and Strategy Andy Miller and Time Warner Cable’s VP and GM Rob Roy, word has been circulating about how Leapfrog Online partnered with TWC to help grow revenue from mobile marketing from 0 [...]

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Marketing Land Features Leapfrog Online as Case Study on Mobile Success

by Leigh Segall June 26, 2012
Marketing Land Features Leapfrog Online as Case Study on Mobile Success

Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts and Time Warner Cable. It’s already well documented that mobile ads are today driving higher [...]

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Leapfrog Online at Techweek: How Data is Changing Modern Marketing

by Leigh Segall June 26, 2012
Leapfrog Online at Techweek: How Data is Changing Modern Marketing

Today, Leapfrog Online’s EVP Cass Baker and SVP Joel Grossman closed out the last day of Techweek 2012 with a discussion of how data is changing the game for modern marketing organizations. As we’ve spoken about in the past, the 2012 CMO has the hottest seat in the C-suite, and the increased pressure is causing [...]

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Leapfrog Online Executives Selected to Present at TechWeek Chicago 2012

by Leigh Segall June 25, 2012

Cass Baker and Joel Grossman to Discuss How Data is Transforming Today’s Marketing Organizations  Chicago, IL—June 25, 2012—Leapfrog Online executives Cass Baker (EVP) and Joel Grossman (SVP) have been chosen to present at TechWeek Chicago 2012, a five day conference designed to showcase the technology renaissance evolving in Chicago and the Midwest.  In their presentation [...]

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Leapfrog Online Races Against Hate in Evanston

by Leigh Segall June 20, 2012
Leapfrog Online Races Against Hate in Evanston

On Sunday, June 17, over 25 Leapfrog Online employees ran, walked, and volunteered at 2012’s Race Against Hate in Evanston. The event was as fun as it was inspiring, and Leapfrog Online was thrilled to take part in such an important symbol of unity and hope, both as active participants and as corporate sponsors. This [...]

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Leapfrog Online’s First Hackathon—Inspiration through Innovation

by Leapfrog Online June 19, 2012
Leapfrog Online’s First Hackathon—Inspiration through Innovation

For 24 hours last week, from June 14 at noon to June 15 at noon, Leapfrog Online held its first-ever Hackathon. The event was not only a lot of fun for everyone involved, but proved the necessity of giving each person in an organization the chance to take a great idea and make it a [...]

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Leapfrog Online’s Hackathon Starts Today!

by Leigh Segall June 14, 2012
Leapfrog Online’s Hackathon Starts Today!

Starting today, June 14 at noon and continuing until tomorrow at noon, Leapfrog Online is opening up the doors for true ingenuity to take root at our first-ever Hackathon: A Day of Innovation. We’ve built our company on continuous innovation, and this is our chance to take it a step further. Starting at noon, teams [...]

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Time Warner Cable exec: 20pc of digital sales come from mobile – Mobile Commerce Daily

by admin June 13, 2012
Time Warner Cable exec: 20pc of digital sales come from mobile – Mobile Commerce Daily

NEW YORK – A Time Warner Cable executive at the 2012 MMA Forum said that since launching its mobile strategy nine months ago, the company is seeing the medium contribute significantly to digital sales. The Time Warner Cable executive presented a case study with Leapfrog Online during the “Mobile Marketing at Work: How a Well-Executed [...]

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How tablet users are changing the mobile game – Crain’s Chicago Business

by admin June 12, 2012
How tablet users are changing the mobile game – Crain’s Chicago Buisness

Leapfrog Online Executive Vice President Cass Baker is in New York today to present to a Mobile Marketing Association conference about his success in delivering mobile-phone and tablet sales on behalf of Time Warner Cable. Mr. Baker runs the telecom practice at Evanston-based digital marketer Leapfrog Online; the company’s cable clients include Comcast, Charter and [...]

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