Leapfrog Online is a digital direct marketing agency. We are an extension of our clients’ customer acquisition channel, and we do it on a performance basis. We are only compensated when our clients get a new customer, so our media spend comes out of our pockets. This means that our media buying will always be targeted, analytical, strategic and measured and puts us on the cutting edge of digital marketing.

Core Responsibilities for the Search Engine Marketing Specialist Include:

• Hands-on Bid Optimization to CPA Targets.
• Utilization of Proprietary SEM Tools to Analyze, Optimize, Test and Repeat.
• New Keyword Development and Testing.
• Ad Copy-Writing and Testing.
• Competitive & Market Analysis.
• Pushing our SEM Strategies beyond Industry Best Practices.
• Developing Testing Plans, Implementing New Strategies and Measuring the Results.

Experience
An analytical mind, natural curiosity and an interest in the SEM industry are a must. Leapfrog Online offers an opportunity to learn quickly in a hands-on, fast-paced environment, so we are looking for candidates that share our passion for online marketing.

Required Skills & Qualifications:

• Bachelor’s Degree required.
• Google AdWords Qualification a plus.
• Experience with the MS Office Suite, especially Excel and PowerPoint skills.
• Excellent written and verbal communication skills.
• Must be detail oriented, self-motivated, resourceful, and quality-driven.
• Ability to thrive in a fast-paced, constantly evolving, dynamic environment.
• Ability to work independently as well as work in a team in a collaborative, problem-solving environment.

To submit your resume & cover letter, click here OR

The Senior Account Manager must have solid understanding of the online consumer marketplace and response-driven tactics. You will be comfortable thinking strategically in a continually evolving, dynamic environment. Leapfrog Online is a small company, and to feel at-home here, you need to thrive in a fast-paced environment, be self-motivated and a resourceful independent-thinker who works well independently and in a collaborative team environment.

Essential Job Functions:

• Relationship Management – Manage ongoing client relationships
• Team Management – Daily and ongoing management, growth and development of client account team and resources
• Account Planning – Development of marketing strategies to meet client goals and identify new potential marketing opportunities on client’s behalf
• Program Management – Utilize internal resources and outside partners to ensure successful development and roll out of online direct marketing programs
• Status reporting – Development and management of job detail for ongoing monitoring of client projects
• Budget Management – Manage client budgets to ensure efficient use of resources and accurate invoicing
• Client Growth – Identify opportunities on behalf of client and recommend solutions for increased return

Required Skills:

• At least 5 years of direct response marketing with 2 years in management
• Minimum 3 years of online marketing experience
• Minimum of 3 years direct client management experience
• Ability to use various sources of market and customer data to develop marketing strategies
• Demonstrate effective independent thinking and management skills
• Proven relationship building skills and client interaction experience
• Strong writing skills with proposal development experience
• Strong presentation skills
• Telecommunications experience a plus
• BA required (Marketing Preferred)

To submit your resume & cover letter, click here OR

Essential Job Functions:

• Work closely with the marketing team to identify and define high-impact projects. This includes conducting initial research, vendor evaluation, competitive research, technology assessment and ROI analysis
• Manage the discovery, design, definition and delivery of key projects in Leapfrog’s product and platform strategy
• Work closely with team members from design, UI development, media, analytics, business intelligence, application engineering and our clients to ensure thorough, accurate, in-depth and concise requirements and specifications are developed
• Partner with the Director of Program Management to define to Leapfrog’s product roadmap and evangelize the product strategy
• Own assigned projects from conception to launch and ensure high quality (bug free and feature-perfect)
• For larger projects, work with various practice leads to develop project scheduling, resource planning, project sizing and scoping as well contingency plans to meet project goals
• Assist Account Management and Marketing teams in defining operational and project strategies by engaging with client technical and operational teams
• Identify tracking and reporting requirements for product/feature launches. Proactively monitor and communicate performance of project/product launches and how they can be optimized on an ongoing basis using analytical tools
• Make recommendations for improvements to the overall development and release process, in coordination with engineering and QA teams
• Advocate for platform features and evangelize platform capabilities
• Lead, manage and mentor a team of Program Specialists

Required Skills:

• Highly self-motivated and resourceful
• Comfortable working within a fast-paced, dynamic environment
• Ability to prioritize and perform multiple tasks in time-critical situations
• Excellent communication skills and the ability to communicate cross-functionally
• Works well both within a team environment as well as independently
• Ability to manage up and seek assistance when appropriate
• Required to maintain professional, respectful, friendly relationships with coworkers, clients and suppliers
• Required to adhere to Leapfrog Online’s policies and procedures, Leapfrog Online’s confidences and contract requirements

Education &/or Experience:

• 5+ years of product, program or project management experience in information technology with 2+ years in Internet product management or online marketing
• Demonstrated experience working closely with marketing teams and business stakeholders with the ability to facilitate cross-functional meetings and discussions effectively
• Demonstrated experience in identifying customer and business requirements, communicating those into a product/feature vision, and rallying the execution team around that vision
• Experience with desktop and mobile web technology as well as online advertising
• A Bachelor’s degree, preferably in Business Administration, Information Management, Marketing or Computer Science
• Familiarity with common web and Internet concepts, tools and technologies
• Proficiency with Microsoft Office Suite including Word, Excel, Visio, Power point and Project
• Eagerness to work within a dynamic, client-focused, performance-oriented environment

To submit your resume & cover letter, click here OR

As we principally focus on the web, we look for real-world experience using Python application frameworks (such as Django) to build high-traffic web sites and applications. Experience with other languages is welcome. We expect our programmers to have non-trivial experience with any SQL-based RDBMS (PostgreSQL experience is especially useful) in the form of writing efficient queries and executing them via programming language interfaces.

We expect you to have a thorough understanding of common web application concepts and technologies, such as HTTP, SSL, XML and associated technologies, content management concepts, public-key cryptography, application and data security and privacy issues, and basic TCP/IP networking. And, while we don’t expect any graphic design skills from our programmers, you should be comfortable in the world of HTML, CSS and JavaScript.

We practice Scrum in all of our development teams, but we don’t require previous experience in Agile methodologies. We’re also into many pragmatic engineering practices like iterative releases, test-driven development, object-oriented design, refactoring, DRY design, the YAGNI ethic, continuous integration, pair programming and doing regular code reviews. We pride ourselves on building the right culture for producing testable, high-quality code.

What are the extras we look for? Experience producing and consuming web services (SOAP, REST, XML-RPC); experience working with message-oriented systems (AMQP or other message, pub-sub and task queues such as Celery); deep knowledge of version control systems (especially Mercurial or Git); an interest in non-RDBMS data stores (CouchDB, MongoDB, Redis); knowing what it really means to develop RESTful applications; and, experience with functional and declarative programming models in addition to object-oriented development.

If this sounds interesting to you, you should know we prefer you have a bachelor’s degree and 2 or more years’ experience relating to web-based software development using open source technologies. You should be able to present your ideas and demonstrate your work to technical and non-technical audiences in writing and in person. We will also want to see a code sample upon request; if you do not have existing code samples we will provide you with a few ideas for creating one.

To submit your resume & cover letter, click here OR