Leadership :  Cass Baker

Cass Baker built and now leads the Communications Vertical at Leapfrog Online. He has more than 14 years of experience in database and direct marketing, both consumer and business to business.

Partnering with the majority of the US and Canadian Cable industry, Cass and the Leapfrog Online teams have succeeded in building the largest online direct marketing practice for sales of new customers and new services across the industry. Cass is active within the Cable Industry as a member of CTAM, and as a presenter at both CTAM Europe and annually at G2B/Cablelabs industry summit. Cass is also an active member in the IAB, CADM and CIMA.

Prior to Leapfrog Online, Cass was Director of Client Management at Leo Burnett's Technology Group Chicago office, where he led new business development and directed over half of the agency's clients. Prior to Leo Burnett, Cass worked in account and development roles at the Townsend Agency, Jack Levy Associates and Lee Hill Dialogue Marketing.

Cass holds a BA from the University of Vermont.