Cass Baker

Listening to Consumer Voices is the Key to Consumer Engagement

by Cass Baker March 15, 2012
Listening to Consumer Voices is the Key to Consumer Engagement

In 2012, multiple screens are a part of everyday life. Consumers are spending more time multitasking, and that includes paying attention to multiple screens at the same time. Last October, Nielsen found that 40% of tablet and smartphone owners use their devices to check email, find deals, and search for ad-related material while watching television, [...]

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Super Bowl Stats: Mobile Marketing Primed for Explosive 2012

by Cass Baker February 10, 2012
Super Bowl Stats: Mobile Marketing Primed for Explosive 2012

As mobile technology continues to evolve at a break-neck pace and consumer preferences skew mobile-centric with new apps, faster networks and a simpler user experience, the importance of mobile marketing has never been more apparent. Cyber Monday mobile sales nearly tripled from 2010 to 2011, and the mobile data from the Super Bowl points to [...]

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Post-Holiday Marketing Means Loyalty and Conversion

by Cass Baker December 20, 2011
Post-Holiday Marketing Means Loyalty and Conversion

You may recall our previous article highlighting the need for marketers to get to the point during the holidays – allowing consumers to quickly buy what they need and get out. Now let’s talk about what happens when gift recipients come back to return or exchange items. Loyalty marketing at this stage in the buying [...]

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Mobile Shoppers Swarm Cyber Monday 2011

by Cass Baker December 1, 2011
Mobile Shoppers Swarm Cyber Monday 2011

I noted in my last recap of Cyber Monday that mobile sales (i.e. mobile as a consumer’s purchasing tool) nearly tripled from when compared to 2010 figures. That’s no small feat, and it’s a testament to changing consumer preferences combined with rapidly evolving technology. Based on data from IBM, we now see that mobile sales [...]

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Lessons From Cyber Monday 2011

by Cass Baker November 29, 2011
Lessons From Cyber Monday 2011

The results are in, and by most counts Cyber Monday was a smashing online success and not just for retailers but for services companies as well. As customers flocked to computers and smartphones at work, home and on the go, the digital marketing experts at Leapfrog Online were busy driving the right experiences, observing consumer [...]

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5 Last-Minute Tips for Effective 2011 Holiday Mobile Marketing

by Cass Baker October 27, 2011
5 Last-Minute Tips for Effective 2011 Holiday Mobile Marketing

Recently my colleague Helene Rosenblum, VP of Media at Leapfrog Online, was featured in a webinar produced by Mobile Marketer. Panelists included notable names like Jason John, Senior Director of Marketing at Gilt Groupe. For those of you that missed the webinar here’s my summary of the top 5 recommendations for marketers to consider this [...]

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Take Online Revenue Generation to the Next Level

by Cass Baker September 28, 2011
Take Online Revenue Generation to the Next Level

I recently spoke on a panel for OMMA Global. In attendance were leading companies, agencies, and experts in the digital marketing world, all there to discuss why “The Lead Is Just The Beginning.” Without question, top companies recognize the need to build digital programs that generate leads. But here’s the reality – too many companies [...]

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