Jason Wadler

Digiday Agency Summit: Pay-for-Performance Isn’t Just About Compensation, It’s a New Way of Operating

by Jason Wadler October 24, 2012
Digiday Agency Summit: Pay-for-Performance Isn’t Just About Compensation, It’s a New Way of Operating

This week I had the privilege to speak at the Digiday Agency Summit, along with the incredibly smart and enlightened Glenn Engler, CEO of DIG. We spoke about the shift occurring in the marketing industry around measurement, accountability and, ultimately, performance-based compensation. Digital marketing has largely changed the way businesses and consumers interact today; unfortunately [...]

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The Shift at the “Adult Table”

by Jason Wadler October 18, 2012
The Shift at the “Adult Table”

There’s no denying that the rise of the digital marketplace has changed the way business gets done. For marketers on top of their game, digital delivers real, meaningful opportunities to achieve more measureable results than ever before. And to a large extent, the ability to demonstrate bottom-line value is what gets you a spot at [...]

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Using Closed Loop Marketing to Drive Sales and Track ROI

by Jason Wadler March 8, 2012
Using Closed Loop Marketing to Drive Sales and Track ROI

As we discussed previously, many different marketing methods now compete for consumer attention. As a result, marketers today often choose to cast the net wide, investing to spread the brand reach far and wide across digital channels, without truly considering which channels to use when—and how.  This approach can backfire, however, resulting in plenty of [...]

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Delivering Measurable, Meaningful Marketing Outcomes

by Jason Wadler January 24, 2012
Delivering Measurable, Meaningful Marketing Outcomes

I recently had the opportunity to speak at the CMO Leadership Forum in NY. I, along with CMOs from Prudential, Sharp Electronics, and Laureate Education, served on a panel entitled “Perspectives on Digital Marketing.” As I spoke about the future of digital marketing, I shared three keys to success in the year ahead, as summarized [...]

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Localization Equals Optimization

by Jason Wadler November 8, 2011
Localization Equals Optimization

At Leapfrog, we are big believers in think global, act local.  We were one of the early pioneers in applying that approach in the digital space for our Clients.  And now, in a recent report compiled by the CMO Council , it seems localization is catching fire.  In the report, “86 percent of national marketers are looking [...]

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Cracking the Coupon Code

by Jason Wadler October 19, 2011
Cracking the Coupon Code

Coupons are – by most accounts –one of the oldest tools in CPG marketers’ belts. Today coupons remain one of the most widely accepted and transacted forms of advertising.  Just one look at the daily deals sites that keep popping up every day confirms their power. And though we’ve come a long way since a [...]

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The Future of Media in the Era of the Highly Engaged Consumer

by Jason Wadler October 4, 2011
The Future of Media in the Era of the Highly Engaged Consumer

The 4th annual Future of Media Forum will take place on October 5th, 2011. In anticipation of the event I collected my thoughts on where media as a consumer engagement tool is headed and composed a blog post. Check it out here, and then stop back here for additional insight. The idea of hyperlocal, customized [...]

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CMOs Hold Digital Agencies Accountable for Profitability

by Jason Wadler September 19, 2011
CMOs Hold Digital Agencies Accountable for Profitability

There’s a trend that’s quickly turning into the new norm for agency-client relationships: profitability. It’s a topic that I’ve been discussing for a while now. For context, check out an article I wrote on CMO.com in June 2011 called CMOs Insecure About Delivering On Digital’s Promise. A recent study by the Horn Group and Kelton [...]

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Going Beyond Segmentation

by Jason Wadler September 1, 2011
Going Beyond Segmentation

We’ve seen a lot of recent data demonstrating the importance of metrics at every point in the consumer lifecycle. The prevailing hypothesis is, of course, that better data helps marketers understand their target consumers and connect with them at key decision points – with the right messaging to stimulate a purchase decision. I want to [...]

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