Are you using predictive analytics and building data models to personalize consumer experience and prove ROI? How agile are your marketing operations? Leapfrog Executive Vice President Jason Wadler goes beyond mobile to share four current trends in digital marketing.
Leapfrog Online EVP Jason Wadler shares findings from the Leapfrog Marketing Institute’s 2014 CMO Digital Benchmark Study with the Economist Group today. The study explores how marketers’ budgets and tactics have evolved since our initial study in 2009, what organizational challenges they faced in 2014, and how CMOs are recalculating their strategies to execute plans with more precision in the future.
Leapfrog Online has once again been named among Chicago’s top 100 digital companies by Built In Chicago, the startup community hub announced alongside Mayor Emanuel on October 30.
“The diversity of digital technology companies on the Top 100 is a testament to the depth of talent in our workforce and the vitality of the City’s tech economy,” said Mayor Emanuel. “Chicago has nearly doubled the number of jobs in technology in the last three years, and it is companies like these that are critical to continuing that growth and helping to achieve our goal of doubling the City’s tech workforce in the next decade.”
Leapfrog Online has been among the top 100 digital companies every year since Built In Chicago launched the list in 2012.
The 2014 CMO Digital Benchmark Study is now available for download on the Leapfrog Marketing Institute website.
The Leapfrog Marketing Institute conducted a 2009 study exploring how senior marketing executives were navigating the digital space. Since then a lot has changed for marketers, including the explosion of devices, the economic downturn, the emerging recovery and the accelerated rate of data creation and analysis to name a few. The survey was re-fielded in Q2 2014 to understand the impact of these changes and identify key areas moving forward. This presentation summarizes the key findings and implications for today’s marketers in an increasingly complex digital world.