Author Archives: Leapfrog Online

Leapfrog Marketing Institute Announces Plans for 2014 CMO Digital Benchmark Study

The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how.

The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience a rapid change due to social, mobile and multi-channel integration. These will be among the primary themes that the study will explore, in addition to asking which internal and external factors are necessary to grow market share with today’s “always on” consumer. The study is a collaboration between the Leapfrog Marketing Institute, BrandApart (an independent marketing consultancy) and Stephen Hersh, adjunct lecturer in the Integrated Marketing Communications program at the Northwestern University Medill School of Journalism.

You can sign up to participate here and view key findings from the 2009 study here.

Leapfrog’s Brad Hawk talks about the “Essential daily habits of successful marketers” with iMedia Connection

iMedia Connection asked top marketers, including Leapfrog Online Director of Media/SEM Brad Hawk, what daily habits they have adopted to stay at the top of their game.

Leapfrog EVP Jason Wadler stresses the importance of a seamless customer journey in a CMO.com article on the increased digital marketing efforts from automotive manufacturers.

Are you next year’s model marketer? Leapfrog EVP Jason Wadler offers “5 challenges for CMOs in 2014″ at The Economist’s Lean Back Blog.

As the number of “always on” consumers grows, smart marketers are racing to stay ahead of the curve to move them through the purchase path and grow market share.  Leapfrog’s Jason Wadler discusses some of the considerations CMOs will face in the coming year.

Leapfrog Online Named to Brill Street’s List of “Top Employers for Gen Y” in Chicagoland

Brill_Street_Top 50 LogoLeapfrog Online, one of the largest digital marketing companies in the U.S., has been named #16 on Brill Street’s annual list of Top 50 Employers for Gen Y Emerging Talent in Chicago.

According to Brill Street, the list recognizes Chicagoland companies where at least 10% of their employees are Gen Y and that have “created an atmosphere where Gen Y can thrive.” Gen Y in this context is “anyone born between 1980 and 2000 (currently ages 13 – 33).” Companies are considered for the list based on: professional development opportunities, benefits, environment, company reputation, culture and perks, as well as the enthusiasm of company leadership for Gen Y.

“Leapfrog Online is large enough to have big agency resources but small enough to know everyone by name. This size also allows Gen Y employees, even recent grads, to be put into big roles with world-class clients,” says Brill Street. The profile also highlights Leapfrog’s commitment to employees’ continued learning and regular lunchtime “Lightning Talks,” TED-like presentations by employees for employees on topics professional and otherwise.

Says Dave Husain, Leapfrog Online’s CEO, “As an innovative company focused on digital marketing, Gen Y employees are extremely important to us; we rely on their perspective and creative energy. We are delighted to be included on this select list.”

About Leapfrog Online
Leapfrog Online works as a strategic partner with premier brands to grow their digital market share by engaging, nurturing and converting consumers across all devices with omni-channel experiences. Leapfrog’s Digital Marketing experts develop personalized solutions that capture and apply consumer-level data throughout the path-to-purchase, powered by a closed loop methodology and technology platform. Leapfrog earns their compensation based on the value of outcomes delivered for their Clients to drive aligned investment decisions that dramatically grow their business and maximize ROI. Founded in 1995, Leapfrog’s innovative approach has proven to drive more of the right customers for Clients in the Financial Services, Telecommunications, Home Services, Education, Automotive and CPG industries. For more information, visit http://www.leapfrogonline.com.

About Brill Street
At Brill Street, we see talent differently. Founded in and focused on Chicago, Brill Street connects emerging professionals with companies, helping Gen Y (defined as those born 1980-2000) find meaningful work. Brill Street provides clients with advisory services, sourcing resources and contingent labor options, all with the Gen Y perspective in mind. We coach our clients to hire based on attitude, willingness and capabilities as Gen Y is a tech-savvy and purpose-driven generation that wants to grow with a company. For more information about Brill Street, please visit http://www.brillstreet.com.

Time to retire Cyber Monday? Matt Kelley Explains how the sales day is now more of a learned Pavlovian response than a true need

Leapfrog Online’s Matt Kelley questions why Cyber Monday is still here, and proposes that despite its success at driving sales, widespread broadband connectivity, mobile device usage, and the “always-on” consumer have made the single day online sales promotion irrelevant to the current digital marketplace.

Announcing the Leapfrog Marketing Institute

Leapfrog Marketing Institute LogoWe’re excited to announce today’s launch of the Leapfrog Marketing Institute, a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus on mobile marketing and digital commerce.  We have been developing the Institute for a long time, and are thrilled to finally launch it.

In the future, the Leapfrog Marketing Institute will host and publish commentary about driving commerce through the digital and mobile world through white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers. The goal is to share and provide perspectives from our own expertise as well as the network of smart people that we are lucky enough to have as Clients and colleagues.

To that point, today we are releasing our first academic White Paper, “The Path for Smart Marketers to Avoid the Big Data Pitfall.” Authored by Jim Carey, a highly respected professor of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, the White Paper unpacks the reality of big data, helps marketers ask the right questions to know what data is important, how to effectively use it to understand their customers and optimize their experience, and how to wisely invest resources so that their big data operations don’t become big data black holes.  Some of his perspectives seem like good old common sense, but that perspective is sometimes lost in the hype of whatever today’s hot topic may be.  I hope you enjoy reading it and it offers some solid considerations as you tackle your Big Data needs.

Please visit the Leapfrog Marketing Institute website to download the paper.  And once you sign up, we will be sure to keep you posted with future insights and people that hopefully help guide you to future marketing success.

Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce

Northwestern University’s Jim Carey Is First Academic Contributor

Leapfrog Marketing InstituteLeapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with insights on how to raise the effectiveness of digital marketing to grow their business, with a specific focus on mobile marketing and digital commerce. The Institute is powered by Leapfrog Online, one of largest digital marketing companies in the US.

“The nurturing of thought leadership and commentary around digital commerce marketing is a natural outgrowth of our own commitment to our Clients and the industry,” says Jason Wadler, executive vice president of Leapfrog Online, “We are dedicated to creating and implementing best practices to directly grow our Clients’ business and maximize their marketing ROI.

Leapfrog Marketing Institute nurtures thought leadership and commentary about digital marketing through publication of white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers.

Jim Carey, Northwestern University’s Adjunct Professor of Integrated Marketing Communications, is the Institute’s first academic contributor. His white paper, “The Path For Smart Marketers to Avoid the Big Data Pitfall,” is available on the Leapfrog Marketing Institute website at www.leapfrogmarketinginstitute.com.

About Leapfrog Online
Leapfrog Online works as a strategic partner with premier brands to grow their digital market share by engaging, nurturing and converting consumers across all devices with omnichannel experiences.  Leapfrog’s Digital Marketing experts develop personalized solutions that capture and apply consumer-level data throughout the path-to-purchase, powered by a closed loop methodology and technology platform.  Leapfrog earns their compensation based on the value of outcomes delivered for their Clients to drive aligned investment decisions that dramatically grow their business and maximize ROI.  Founded in 1995, Leapfrog’s innovative approach has proven to drive more of the right customers for Clients in the Financial Services, Telecommunications, Home Services, Education, Automotive and CPG industries. For more information, visit www.leapfrogonline.com.

Share the risk, share the reward. Tony DeNunzio on how agencies can adopt Leapfrog’s successful data-driven, pay-for-performance compensation model.

Advertising today is increasingly digital, allowing marketing agencies to change their relationships with clients. At DigiDay, Leapfrog Online Group Vice President and General Manager Tony DeNunzio explains that data-driven metrics and an attitude that identifies with clients’ brand and business goals are the keys to successfully moving to a pay-for-performance compensation model.

Are you really in mobile? Leapfrog EVP Jason Wadler shares five rules for driving truly effective mobile commerce programs in Mobile Marketer.

Forward-thinking, consumer-focused brands know the importance of mobile, but are they truly maximizing the revenue generation and customer growth it can offer?  Leapfrog Online Executive Vice President Jason Wadler explains the five must-dos for companies looking to reach customers–and keep them– wherever they are.