Leapfrog Online

Leapfrog Marketing Institute Announces Plans for 2014 CMO Digital Benchmark Study

by Leapfrog Online March 27, 2014

The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how. The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience [...]

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Leapfrog’s Brad Hawk talks about the “Essential daily habits of successful marketers” with iMedia Connection

by Leapfrog Online February 19, 2014
Leapfrog’s Brad Hawk talks about the “Essential daily habits of successful marketers” with iMedia Connection

iMedia Connection asked top marketers, including Leapfrog Online Media Director Brad Hawk, what daily habits they have adopted to stay at the top of their game.

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Leapfrog EVP Jason Wadler stresses the importance of a seamless customer journey in a CMO.com article on the increased digital marketing efforts from automotive manufacturers.

by Leapfrog Online January 8, 2014
Leapfrog EVP Jason Wadler stresses the importance of a seamless customer journey in a CMO.com article on the increased digital marketing efforts from automotive manufacturers.

“Mercedes-Benz is among a number of automakers that are stepping on the digital marketing gas—and seeing results—to reach Internet-savvy consumers with a variety of clever online marketing initiatives, including make-your-own videos, social media giveaways, and smartphone-based virtual test drives.” Leapfrog Online EVP Jason Wadler lends his expertise for this CMO.com article about the innovative digital marketing efforts of automakers and the importance of a smooth customer experience from research to delivery.

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Are you next year’s model marketer? Leapfrog EVP Jason Wadler offers “5 challenges for CMOs in 2014″ at The Economist’s Lean Back Blog.

by Leapfrog Online December 30, 2013
Are you next year’s model marketer? Leapfrog EVP Jason Wadler offers “5 challenges for CMOs in 2014″ at The Economist’s Lean Back Blog.

As the number of “always on” consumers grows, smart marketers are racing to stay ahead of the curve to move them through the purchase path and grow market share.  Leapfrog’s Jason Wadler discusses some of the considerations CMOs will face in the coming year.

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Leapfrog Online Named to Brill Street’s List of “Top Employers for Gen Y” in Chicagoland

by Leapfrog Online December 20, 2013
Leapfrog Online Named to Brill Street’s List of “Top Employers for Gen Y” in Chicagoland

Evanston’s Leapfrog Online, one of the largest digital marketing companies in the U.S., has been named #16 on Brill Street’s annual list of Top 50 Employers for Gen Y Emerging Talent in Chicago.

“Leapfrog Online is large enough to have big agency resources but small enough to know everyone by name. This size also allows Gen Y employees, even recent grads, to be put into big roles with world-class clients,” says Brill Street.

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Time to retire Cyber Monday? Matt Kelley Explains how the sales day is now more of a learned Pavlovian response than a true need

by Leapfrog Online November 28, 2013
Thumbnail image for Time to retire Cyber Monday? Matt Kelley Explains how the sales day is now more of a learned Pavlovian response than a true need

Leapfrog Online’s Matt Kelley questions why Cyber Monday is still here, and proposes that despite its success at driving sales, widespread broadband connectivity, mobile device usage, and the “always-on” consumer have made the single day online sales promotion irrelevant to the current digital marketplace.

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Announcing the Leapfrog Marketing Institute

by Leapfrog Online November 21, 2013
Leapfrog Marketing Institute Logo

We’re excited to announce today’s launch of the Leapfrog Marketing Institute, a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus on mobile marketing and digital commerce. We have been developing the Institute for a long time, and are thrilled to finally launch it.

In the future, the Leapfrog Marketing Institute will host and publish commentary about driving commerce through the digital and mobile world through white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers. The goal is to share and provide perspectives from our own expertise as well as the network of smart people that we are lucky enough to have as Clients and colleagues.

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Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce

by Leapfrog Online November 21, 2013
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce

Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with insights on how to raise the effectiveness of digital marketing to grow their business, with a specific focus on mobile marketing and digital commerce. The Institute is powered by Leapfrog Online, one of largest digital marketing companies in the US.

“The nurturing of thought leadership and commentary around digital commerce marketing is a natural outgrowth of our own commitment to our Clients and the industry,” says Jason Wadler, executive vice president of Leapfrog Online, “We are dedicated to creating and implementing best practices to directly grow our Clients’ business and maximize their marketing ROI.

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Share the risk, share the reward. Tony DeNunzio on how agencies can adopt Leapfrog’s successful data-driven, pay-for-performance compensation model.

by Leapfrog Online August 28, 2013
Share the risk, share the reward. Tony DeNunzio on how agencies can adopt Leapfrog’s successful data-driven, pay-for-performance compensation model.

Advertising today is increasingly digital, allowing marketing agencies to change their relationships with clients. At DigiDay, Leapfrog Online Group Vice President and General Manager Tony DeNunzio explains that data-driven metrics and an attitude that identifies with clients’ brand and business goals are the keys to successfully moving to a pay-for-performance compensation model.

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