Leapfrog Online and Guest Forrester Research to Host Free Webinar on the New Customer Lifecycle

Leapfrog Online and Forrester Research Inc. will team up to deliver a free webinar for marketers about the new customer lifecycle. The 60-minute live event, “Driving Customer Interaction and Conversion with Analytics, Insights and Automation” will take place on Tuesday, February 24, 2015 at 1 p.m. ET.

The joint webinar will feature Sarah Sikowitz, principal analyst at Forrester, as a guest speaker. In her role at Forrester, Sikowitz serves CMOs by analyzing the role of agencies as a part of the post-digital landscape. Before joining Forrester, she held senior marketing positions at Yahoo and the digital marketing agency 360i.

Learn more and register for the webinar here.

Leapfrog’s Jason Wadler shares four digital-marketing trends for 2015 on CMO.com

CMO.com Beyond Mobile: Four More Digital-Marketing TrendsAre you using predictive analytics and building data models to personalize consumer experience and prove ROI? How agile are your marketing operations? Leapfrog Executive Vice President Jason Wadler goes beyond mobile to share four current trends in digital marketing.

Beyond Mobile: Four More Digital-Marketing Trends

 

Leapfrog Online Among Chicago’s Top 100 Digital Companies

Leapfrog Online has once again been named among Chicago’s top 100 digital companies by Built In Chicago, the startup community hub announced alongside Mayor Emanuel on October 30.

“The diversity of digital technology companies on the Top 100 is a testament to the depth of talent in our workforce and the vitality of the City’s tech economy,” said Mayor Emanuel. “Chicago has nearly doubled the number of jobs in technology in the last three years, and it is companies like these that are critical to continuing that growth and helping to achieve our goal of doubling the City’s tech workforce in the next decade.”

Leapfrog Online has been among the top 100 digital companies every year since Built In Chicago launched the list in 2012.

Leapfrog Marketing Institute CMO Digital Benchmark Study Released

The 2014 CMO Digital Benchmark Study is now available for download on the Leapfrog Marketing Institute website.

Download the 2014 CMO Digital Benchmark Study

The Leapfrog Marketing Institute conducted a 2009 study exploring how senior marketing executives were navigating the digital space. Since then a lot has changed for marketers, including the explosion of devices, the economic downturn, the emerging recovery and the accelerated rate of data creation and analysis to name a few. The survey was re-fielded in Q2 2014 to understand the impact of these changes and identify key areas moving forward. This presentation summarizes the key findings and implications for today’s marketers in an increasingly complex digital world.