The 2014 CMO Digital Benchmark Study is now available for download on the Leapfrog Marketing Institute website.
The Leapfrog Marketing Institute conducted a 2009 study exploring how senior marketing executives were navigating the digital space. Since then a lot has changed for marketers, including the explosion of devices, the economic downturn, the emerging recovery and the accelerated rate of data creation and analysis to name a few. The survey was re-fielded in Q2 2014 to understand the impact of these changes and identify key areas moving forward. This presentation summarizes the key findings and implications for today’s marketers in an increasingly complex digital world.