Leapfrog Online

Leapfrog Marketing Institute Announces Plans for 2014 CMO Digital Benchmark Study

by Leapfrog Online March 27, 2014

The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how. The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience a rapid [...]

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Leapfrog Online’s Matt Kelley explains why “Pay For Performance Works For Agencies And Clients” at MediaPost

by Leapfrog Online July 9, 2013
Leapfrog Online’s Matt Kelley featured in MediaPost’s “Pay For Performance Works For Agencies And Clients”

Pay for performance is a hot topic. Why? Because too many in our industry fail to take responsibility for generating results that matter to their clients.

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Leapfrog Online Races Against Hate in Evanston

by Leapfrog Online June 20, 2012
Leapfrog Online Races Against Hate in Evanston

On Sunday, June 17, over 25 Leapfrog Online employees ran, walked, and volunteered at 2012’s Race Against Hate in Evanston. The event was as fun as it was inspiring, and Leapfrog Online was thrilled to take part in such an important symbol of unity and hope, both as active participants and as corporate sponsors. This [...]

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Leapfrog Online’s Hackathon Starts Today!

by Leapfrog Online June 14, 2012
Leapfrog Online’s Hackathon Starts Today!

Starting today, June 14 at noon and continuing until tomorrow at noon, Leapfrog Online is opening up the doors for true ingenuity to take root at our first-ever Hackathon: A Day of Innovation. We’ve built our company on continuous innovation, and this is our chance to take it a step further. Starting at noon, teams [...]

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Leapfrog Online’s Cass Baker Talks Mobile Marketing with Crain’s Chicago Business

by Leapfrog Online June 12, 2012

In addition to speaking today at the Mobile Marketing Association’s Forum in New York with Time Warner’s VP and GM Rob Roy, Leapfrog Online’s EVP Cass Baker was featured in Crain’s Chicago Business, talking mobile and tablet marketing in the weekly Chicago tech report, “Silicon City.” In the article, Cass explains how tablets are changing [...]

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Google’s Hangout On Air Hosts Leapfrog Online, Time Warner Cable for Mobile Search Strategy Session

by Leapfrog Online June 7, 2012
Google’s Hangout On Air Hosts Leapfrog Online, Time Warner Cable for Mobile Search Strategy Session

Leapfrog Online was proud to join our client Time Warner Cable on the Think with Google Google+ page for a live Hangout on Air. We discussed how a well executed mobile search marketing campaign has helped Time Warner grow revenue from mobile marketing from 0 percent to 10 percent of total digital sales in just [...]

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Leapfrog Online’s Helene Rosenblum Appointed to MMA Mobile Advisory Committee

by Leapfrog Online June 5, 2012
Leapfrog Online’s Helene Rosenblum Appointed to MMA Mobile Advisory Committee

The Mobile Marketing Association—a global non-profit trade association that works to promote, educate, measure, and guide the mobile marketing industry—has appointed Leapfrog Online’s VP of Media Helene Rosenblum to a special advisory committee to contribute valuable mobile insights. The project is in coordination with Marketing Evolution, and the goal is to determine mobile’s impact and [...]

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Spending Wisely Means Measuring Marketing Accurately

by Leapfrog Online May 29, 2012
Spending Wisely Means Measuring Marketing Accurately

Measuring digital marketing efforts has never been more important, and while more data is available, finding the time necessary for analysis seems harder than ever. With so little focus on interpreting and applying analytic lessons, many marketers face the data overload challenge—how do you make sense of so much data? A recent article in McKinsey [...]

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Slow Adaptation to Mobile Leads to Fast Decline in Big Box Retail Sector

by Leapfrog Online May 24, 2012
Slow Adaptation to Mobile Leads to Fast Decline in Big Box Retail Sector

We’ve seen plenty of proof of mobile’s dominance in 2012 lately, and the trend shows no signs of slowing down—often to the detriment of businesses stuck in the past. As many industries continue to shift mobile, those that don’t adapt quickly have been facing harsh realities. Best Buy knows this better than anyone. Though the [...]

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