Leigh Segall

Leapfrog Online Races Against Hate in Evanston

by Leigh Segall June 20, 2012
Leapfrog Online Races Against Hate in Evanston

On Sunday, June 17, over 25 Leapfrog Online employees ran, walked, and volunteered at 2012’s Race Against Hate in Evanston. The event was as fun as it was inspiring, and Leapfrog Online was thrilled to take part in such an important symbol of unity and hope, both as active participants and as corporate sponsors. This [...]

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Leapfrog Online’s Hackathon Starts Today!

by Leigh Segall June 14, 2012
Leapfrog Online’s Hackathon Starts Today!

Starting today, June 14 at noon and continuing until tomorrow at noon, Leapfrog Online is opening up the doors for true ingenuity to take root at our first-ever Hackathon: A Day of Innovation. We’ve built our company on continuous innovation, and this is our chance to take it a step further. Starting at noon, teams [...]

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Leapfrog Online’s Cass Baker Talks Mobile Marketing with Crain’s Chicago Business

by Leigh Segall June 12, 2012

In addition to speaking today at the Mobile Marketing Association’s Forum in New York with Time Warner’s VP and GM Rob Roy, Leapfrog Online’s EVP Cass Baker was featured in Crain’s Chicago Business, talking mobile and tablet marketing in the weekly Chicago tech report, “Silicon City.” In the article, Cass explains how tablets are changing [...]

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Google’s Hangout On Air Hosts Leapfrog Online, Time Warner Cable for Mobile Search Strategy Session

by Leigh Segall June 7, 2012
Google’s Hangout On Air Hosts Leapfrog Online, Time Warner Cable for Mobile Search Strategy Session

Leapfrog Online was proud to join our client Time Warner Cable on the Think with Google Google+ page for a live Hangout on Air. We discussed how a well executed mobile search marketing campaign has helped Time Warner grow revenue from mobile marketing from 0 percent to 10 percent of total digital sales in just [...]

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Leapfrog Online’s Helene Rosenblum Appointed to MMA Mobile Advisory Committee

by Leigh Segall June 5, 2012
Leapfrog Online’s Helene Rosenblum Appointed to MMA Mobile Advisory Committee

The Mobile Marketing Association—a global non-profit trade association that works to promote, educate, measure, and guide the mobile marketing industry—has appointed Leapfrog Online’s VP of Media Helene Rosenblum to a special advisory committee to contribute valuable mobile insights. The project is in coordination with Marketing Evolution, and the goal is to determine mobile’s impact and [...]

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Spending Wisely Means Measuring Marketing Accurately

by Leigh Segall May 29, 2012
Spending Wisely Means Measuring Marketing Accurately

Measuring digital marketing efforts has never been more important, and while more data is available, finding the time necessary for analysis seems harder than ever. With so little focus on interpreting and applying analytic lessons, many marketers face the data overload challenge—how do you make sense of so much data? A recent article in McKinsey [...]

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Slow Adaptation to Mobile Leads to Fast Decline in Big Box Retail Sector

by Leigh Segall May 24, 2012
Slow Adaptation to Mobile Leads to Fast Decline in Big Box Retail Sector

We’ve seen plenty of proof of mobile’s dominance in 2012 lately, and the trend shows no signs of slowing down—often to the detriment of businesses stuck in the past. As many industries continue to shift mobile, those that don’t adapt quickly have been facing harsh realities. Best Buy knows this better than anyone. Though the [...]

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Jason Wadler Talks CMO Tenure with Digiday

by Leigh Segall May 22, 2012

“Chief Marketing Officer” is a title that often comes with a short lifespan, especially in the digital age. Statistics from Spencer Stuart state the average CMO tenure in 2010 was just 42 months, though that’s up from 35 months in 2009. Digiday recently conducted its own study, and found the average tenure of a CMO [...]

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Google Earnings Report in Q1 Paints a Picture of Mobile Opportunity

by Leigh Segall May 17, 2012
Google Earnings Report in Q1 Paints a Picture of Mobile Opportunity

If 2012 is the Year of the Dragon, it must be a mobile-optimized dragon. Studies have already more than hinted at 2012 being a big year in mobile—a projected 80% growth in mobile ad spending, search ads performing better on mobile than laptops or desktops, and an increasing CMO focus on mobile capabilities are all [...]

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