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LinkedInLast week, Leapfrog Online EVP Jason Wadler presented at the Mirren New Business Conference in New York City as part of a panel discussion with other digital thought leaders. The conference saw over 400 agencies in attendance from May 1-3, … Continue reading
Author Archives: Leigh Segall
Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York
Hilda’s Place Helps the Underprivileged Get Back On Track
Leapfrog Online was honored to help prepare, serve and eat dinner with the residents of Hilda’s Place in Evanston this week. As 20 “Froggers” cooked, served and dined on Monday and Wednesday night, we were filled with inspiration from both … Continue reading
Does Your Company Have a Data Scientist?
These days, it’s hard to avoid hearing about “big data,” and it’s not surprising—according to Teradata, more data has been created in the past three years than in the past 40,000 years of human history combined. While that’s a hard … Continue reading
Are You Holding Digital Marketing Accountable for Sales?
Digital marketing is a broad term, and sometimes the scope of a digital marketing plan can seem too wide to understand what – exactly – it’s doing for the bottom line. One example is found in a recent white paper … Continue reading
Leapfrog Online’s Tim Ossmo at NIU’s Internet Marketing Conference
Yesterday, Tim Ossmo, Senior Director of Media at Leapfrog Online, participated in an insightful discussion about mobile marketing’s present and future as part of NIU’s Internet Marketing Conference. If you weren’t able to attend, keep reading for Tim’s key points. … Continue reading
Executives Increasing New Media Consumption
The term “senior executive” brings to mind a distinguished businessperson that keeps up with a wide range of printed media, including the latest trade and industry information from respected newspapers and journals. But these days, senior executives are often savvy … Continue reading
It’s Tough to be Data-Driven Without Data
Truly optimized digital marketing takes data—lots of data. Without high quality data to provide the necessary insights into marketing efforts, it’s difficult to link activities directly to bottom line changes. This isn’t news, of course— in 2012 most marketers strive … Continue reading
New Study Shows Search Ads Work Best in Mobile
The numbers just keep pouring in. Mobile ad spending is forecasted to grow 80% in 2012, smartphone ownership in America is up 11%, and CMOs are committed to agencies that can produce mobile results—or looking elsewhere for an agency that … Continue reading
