Author Archives: Sue Brady

The Best B2B Companies Get 230% More Leads From Social Media Than Peers

Digital marketing should do more than simply extend brand reach, and the top B2B companies are proving how powerful digital can be when done correctly. Aberdeen Group, a firm that analyzes the social marketing initiatives of top B2B companies, recently … Continue reading »

B2B Marketers See Budgets Rising for Online Marketing in 2012

As US mobile ad spending skyrockets past expectations, it’s clear that digital advertising is only getting more competitive in 2012. Not surprisingly, marketers are anticipating the increase in competition and plan to spend more for their digital strategy this year. … Continue reading »

Content Marketing Drives B2B Awareness and Boosts Lead Gen

For B2B marketers in the digital space few movements have been as powerful as content marketing. The creation and distribution of helpful content to assist prospective clients with their own challenges helps establish thought leadership, relevancy, brand awareness and ultimately … Continue reading »