Author Archives: Scott Epskamp

Delivering the Right Customer Experience Part 4

So far we’ve discussed understanding your target customer, segmenting data intelligently and refining the approach based on data-driven optimization. Here’s my fourth and final article in this series on delivering the right customer experience. 4. Measure. Learn. Transform. Measure results … Continue reading »

Delivering the Right Customer Experience Part 3

You now understand your target customer, including who they are and where they go to learn and compare notes about products and services. You also have intelligent segmentation in place that allows you to differentiate between customer type, long-term value, … Continue reading »

Delivering the Right Customer Experience Part 2

If you read my last post on delivering the right customer experience you learned that understanding the customer must come first. Let’s explore the next cornerstone in delivering the right customer experience every time. Segment, Segment, Segment. Once you understand … Continue reading »

Delivering the Right Customer Experience Part 1

At Leapfrog we’re accountable to our clients based on sales and customers – we are compensated on the revenue we generate. As a result, the pressure is high to build integrated online and offline programs that work right the first … Continue reading »