Author Archives: Theresa Casey

Paradigm Shift for Cable Executives

As I chat with friends and colleagues in the Cable industry, I am struck by the reality that some of those old tried-and-true tactics we relied on in the 1980s and early 90s are, in many ways, new again. Way … Continue reading »

What is Old is New Again

I am here in the beautiful Mediterranean island of Malta at CTAM EuroSummit 2011, Europe’s gathering of Cable Marketing Executives. I am thrilled be on a panel with some key folks in the industry, where we’re talking about “Sales 2.0 … Continue reading »