The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how. The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience a rapid [...]

Announcing the Leapfrog Marketing Institute

by Leapfrog Online November 21, 2013
Leapfrog Marketing Institute Logo

We’re excited to announce today’s launch of the Leapfrog Marketing Institute, a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus on mobile marketing and digital commerce. We have been developing the Institute for a long time, and are thrilled to finally launch it.

In the future, the Leapfrog Marketing Institute will host and publish commentary about driving commerce through the digital and mobile world through white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers. The goal is to share and provide perspectives from our own expertise as well as the network of smart people that we are lucky enough to have as Clients and colleagues.

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Crain’s Chicago Business Features Leapfrog Online’s Helene Rosenblum: Smarter Marketing via Big (and Small) Data

by Leapfrog Online July 22, 2013

Leapfrog Online Vice President of Media and Analytics Helene Rosenblum lent her expertise for this week’s Crain’s Chicago Business Focus section, Smarter marketing via big (and small) data. The article offers brands a five-step guide to harnessing data that already exists within an organization, and notes that by using data in smart, strategic ways, organizations [...]

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Mastering Enhanced Campaigns: Leapfrog Online’s Tim Ossmo Discusses Challenges and Opportunities in Google Hangout on Air

by Leapfrog Online July 16, 2013

Leapfrog Online Vice President Tim Ossmo shares his insights on Google Adwords’ Enhanced Campaigns this week as part of Google’s Hangout on Air, a series of live sessions with digital agency leaders on its new ad system. The Hangout on Air, the second in a series of three live sessions on the topic of Enhanced [...]

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Leapfrog Online Pres. Scott Epskamp Featured as a Chicago ‘Game Changer’

by Leapfrog Online March 22, 2013
Leapfrog Online Pres. Scott Epskamp Featured as a Chicago ‘Game Changer’

On Saturday, March 23 at 7 pm CST, Scott Epskamp will be interviewed by Gary Arakelian of The Game Changers Radio Show, airing on Chicago’s AM560. In Gary’s Playmaker Spotlight, Scott will share how he has helped to shape the vision of Leapfrog Online, driving innovation and results that have led the company to become [...]

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Google and Yahoo! Ally to Monetize Mobile Traffic

by Leapfrog Online February 8, 2013
Google and Yahoo! Ally to Monetize Mobile Traffic

When two rivals team up to tackle the mobile ad space brands and advertisers win. The recent announcement that Google will display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services is creating a stir in the digital marketing community. Helene Rosenblum, GVP of Media and [...]

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Changing The Game: Why Google Just Made Mobile Priority One

by Leapfrog Online February 7, 2013
Changing The Game: Why Google Just Made Mobile Priority One

The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapfrog Online EVP Cass Baker to put Google’s enhancements in context. Baker notes, “Google’s decision validates the explosive growth that we’re seeing in mobile as a search and sales channel. [...]

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Digital Ad Spend Continues to Skyrocket in 2013

by Leapfrog Online January 18, 2013
Digital Ad Spend Continues to Skyrocket in 2013

According to eMarketer, digital ad spending topped $100 billion in 2012 for the first time ever, and continues to increase in share of total advertising spending. In fact, eMarketer predicts that digital ad spend, both online and mobile, will account for over 21% of total advertising spending in 2013. Put another way, marketers are looking [...]

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The 2013 Customer: From Sofa Surfing to Purchasing

by Leapfrog Online January 15, 2013
Lenovo Horizon Table PC

At CES in Las Vegas, Lenovo introduced the Horizon Table PC, a 27-inch concept computer that blends multi-user functionality with touch screen capability. The concept computer is the latest in the hybrid device trend, similar to the recent Sony Vaio Tap 20, that seeks to take the in-demand experience of mobile, particularly tablets, and blend [...]

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