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With the mobile stats we’ve seen recently, it’s clear that brands must have a complete mobile marketing strategy in 2012. A new eMarketer report reinforces this, finding that the mobile advertising market is growing much faster than previously expected, blowing … Continue reading
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For B2B marketers in the digital space few movements have been as powerful as content marketing. The creation and distribution of helpful content to assist prospective clients with their own challenges helps establish thought leadership, relevancy, brand awareness and ultimately … Continue reading
As I chat with friends and colleagues in the Cable industry, I am struck by the reality that some of those old tried-and-true tactics we relied on in the 1980s and early 90s are, in many ways, new again. Way … Continue reading
I recently had the opportunity to speak at the CMO Leadership Forum in NY. I, along with CMOs from Prudential, Sharp Electronics, and Laureate Education, served on a panel entitled “Perspectives on Digital Marketing.” As I spoke about the future … Continue reading
A special thanks to Built In Chicago for featuring our CEO Dave Husain in this month’s Digital Technology Leadership Series. As part of this series, which profiles “the most influential people in Chicago’s digital technology community,” the Built In Chicago … Continue reading
