The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapfrog Online EVP Cass Baker to put Google’s enhancements in context. Baker notes, “Google’s decision validates the explosive growth that we’re seeing in mobile as a search and sales channel. [...]

At CES in Las Vegas, Lenovo introduced the Horizon Table PC, a 27-inch concept computer that blends multi-user functionality with touch screen capability. The concept computer is the latest in the hybrid device trend, similar to the recent Sony Vaio Tap 20, that seeks to take the in-demand experience of mobile, particularly tablets, and blend [...]

This holiday season, retailers are all too aware that customers increasingly prefer online purchase options vs. buying gifts in physical stores—especially mobile purchase options. A recent Accenture report that found 56% of shoppers plan to use their mobile device in-store to research and buy items online. This behavior has become a buzzword—“Showrooming,” referring to customers [...]