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Digital marketing should do more than simply extend brand reach, and the top B2B companies are proving how powerful digital can be when done correctly. Aberdeen Group, a firm that analyzes the social marketing initiatives of top B2B companies, recently … Continue reading
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Is pay for performance the new black for agencies? CMO.com seems to think so. The site recently featured Leapfrog Online CEO Dave Husain’s article on evolving agency compensation models and the future of digital marketing. As the pay-for-performance model increasingly … Continue reading
Mobile ad spending is forecasted to grow 80% in 2012, and agencies are scrambling to stay ahead of the trends. In fact, many marketing firms are finding it impossible to keep up with the breakneck pace of mobile. Business models … Continue reading
As previous numbers have shown, mobile marketing is in for a big 2012. eMarketer has taken note, forecasting an 80% growth in mobile ad spending this year. A recent Pew Research Center study continues to support the need for mobile-focused … Continue reading
Leapfrog Online EVP Jason Wadler was recently featured in OMMA Global’s panel “The Enlightened Agency Model – Exploring Performance Marketing and Its Implications,” which discussed the growing need for trusted partners, advisors, and agencies to prove their value to CMOs … Continue reading
