Cass Baker, EVP of Leapfrog Online, to lead Webinar for Mobile Marketing Association (MMA)
Mobile Marketing at Work: How a Well-Executed Campaign Helped Grow Mobile Sales
Chicago, IL—Cass Baker, EVP of Chicago based Leapfrog Online, will lead a webinar for
the Mobile Marketing Association (MMA) discussing how Leapfrog Online has integrated
mobile as a strategic revenue tool across their leading clients’ programs. In this webinar,
Baker will share how Leapfrog’s closed loop experiences drive sales and grows customers
by tapping into the interests and behavior of the evolving mobile consumer. The webinar
will take place on Wednesday, September 12, 2012 from 11 am – 12 pm PDT.
Specifically, Baker will address how Leapfrog Online has partnered with Time Warner
Cable to build their mobile channel. Topics include the contribution of mobile sales as part
of Total Digital Sales, why mobile phones and tablets have quickly become a rising star in
their digital portfolio, and what differentiates Time Warner Cable’s mobile campaign as a
true innovator in the field.
“It is an honor to lead this discussion for the MMA, says Baker. “The attendees of this
webinar will benefit from hearing specific examples of how to successfully integrate mobile
marketing into their mix, especially if they desire mobile strategies that will generate
direct sales results.”
Driven by new technologies and increased device consumption, spending on mobile
marketing continues to see unprecedented growth. Baker will share insights around
consumer-centric engagement, strategies and tactics.
According to Michael Becker, Managing Director of the Mobile Marketing Association
(MMA), “We are extremely pleased to have Cass Baker of Leapfrog Online guiding this
discussion on mobile marketing. His expertise and insight will be of great value to those in attendance.”
For interested parties who would like to attend the webinar, registration is live at:
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online’s solutions or our work with leading brands in the financial services, telecommunications, automotive, home services, consumer packaged goods, and education industries, visit www.leapfrogonline.com.