Category Archives: B2B Marketing

The Best B2B Companies Get 230% More Leads From Social Media Than Peers

Digital marketing should do more than simply extend brand reach, and the top B2B companies are proving how powerful digital can be when done correctly. Aberdeen Group, a firm that analyzes the social marketing initiatives of top B2B companies, recently … Continue reading »

Listening to Consumer Voices is the Key to Consumer Engagement

In 2012, multiple screens are a part of everyday life. Consumers are spending more time multitasking, and that includes paying attention to multiple screens at the same time. Last October, Nielsen found that 40% of tablet and smartphone owners use … Continue reading »

Content Marketing Drives B2B Awareness and Boosts Lead Gen

For B2B marketers in the digital space few movements have been as powerful as content marketing. The creation and distribution of helpful content to assist prospective clients with their own challenges helps establish thought leadership, relevancy, brand awareness and ultimately … Continue reading »