B2B Marketing

The Best B2B Companies Get 230% More Leads From Social Media Than Peers

by Leigh Segall April 12, 2012
The Best B2B Companies Get 230% More Leads From Social Media Than Peers

Digital marketing should do more than simply extend brand reach, and the top B2B companies are proving how powerful digital can be when done correctly. Aberdeen Group, a firm that analyzes the social marketing initiatives of top B2B companies, recently found that the best B2B companies generate an average of 17% of their leads from [...]

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Listening to Consumer Voices is the Key to Consumer Engagement

by Cass Baker March 15, 2012
Listening to Consumer Voices is the Key to Consumer Engagement

In 2012, multiple screens are a part of everyday life. Consumers are spending more time multitasking, and that includes paying attention to multiple screens at the same time. Last October, Nielsen found that 40% of tablet and smartphone owners use their devices to check email, find deals, and search for ad-related material while watching television, [...]

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B2B Marketers See Budgets Rising for Online Marketing in 2012

by Leigh Segall March 13, 2012
B2B Marketers See Budgets Rising for Online Marketing in 2012

As US mobile ad spending skyrockets past expectations, it’s clear that digital advertising is only getting more competitive in 2012. Not surprisingly, marketers are anticipating the increase in competition and plan to spend more for their digital strategy this year. According to Bob Felsenthal, publisher of BtoB, a recent survey revealed only 7% of marketers [...]

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Content Marketing Drives B2B Awareness and Boosts Lead Gen

by Leigh Segall February 2, 2012
Content Marketing Drives B2B Awareness and Boosts Lead Gen

For B2B marketers in the digital space few movements have been as powerful as content marketing. The creation and distribution of helpful content to assist prospective clients with their own challenges helps establish thought leadership, relevancy, brand awareness and ultimately lead generation. But it’s not as easy as cranking out a few blogs or a [...]

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