Blog

Leapfrog Online Pres. Scott Epskamp Featured as a Chicago ‘Game Changer’

by Leigh Segall March 22, 2013
Leapfrog Online Pres. Scott Epskamp Featured as a Chicago ‘Game Changer’

On Saturday, March 23 at 7 pm CST, Scott Epskamp will be interviewed by Gary Arakelian of The Game Changers Radio Show, airing on Chicago’s AM560. In Gary’s Playmaker Spotlight, Scott will share how he has helped to shape the vision of Leapfrog Online, driving innovation and results that have led the company to become [...]

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Google and Yahoo! Ally to Monetize Mobile Traffic

by Leigh Segall February 8, 2013
Google and Yahoo! Ally to Monetize Mobile Traffic

When two rivals team up to tackle the mobile ad space brands and advertisers win. The recent announcement that Google will display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services is creating a stir in the digital marketing community. Helene Rosenblum, GVP of Media and [...]

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Changing The Game: Why Google Just Made Mobile Priority One

by Leigh Segall February 7, 2013
Changing The Game: Why Google Just Made Mobile Priority One

The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapfrog Online EVP Cass Baker to put Google’s enhancements in context. Baker notes, “Google’s decision validates the explosive growth that we’re seeing in mobile as a search and sales channel. [...]

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Digital Ad Spend Continues to Skyrocket in 2013

by Leigh Segall January 18, 2013
Digital Ad Spend Continues to Skyrocket in 2013

According to eMarketer, digital ad spending topped $100 billion in 2012 for the first time ever, and continues to increase in share of total advertising spending. In fact, eMarketer predicts that digital ad spend, both online and mobile, will account for over 21% of total advertising spending in 2013. Put another way, marketers are looking [...]

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The 2013 Customer: From Sofa Surfing to Purchasing

by Leigh Segall January 15, 2013
Lenovo Horizon Table PC

At CES in Las Vegas, Lenovo introduced the Horizon Table PC, a 27-inch concept computer that blends multi-user functionality with touch screen capability. The concept computer is the latest in the hybrid device trend, similar to the recent Sony Vaio Tap 20, that seeks to take the in-demand experience of mobile, particularly tablets, and blend [...]

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Making Your List and Checking it Twice: The Holiday Mobile Checklist

by Leigh Segall December 4, 2012
Making Your List and Checking it Twice: The Holiday Mobile Checklist

As mobile continues to rocket to new levels of success for holiday shopping, it’s easy to get caught up in glitzy new ideas to attract mobile customers this holiday season. But remember, there are still some basics that you’ve got to keep in mind or risk quickly losing visitors to someone who provides a better [...]

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Cyber Monday’s Mobile Leap

by Leigh Segall November 27, 2012
Cyber Monday’s Mobile Leap
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Mobile Growth Soars on Black Friday, Shows Need for Platform Focus

by Leigh Segall November 26, 2012
Mobile Growth Soars on Black Friday, Shows Need for Platform Focus

As expected, the winners this Black Friday were retailers who gave customers mobile options to combat the growing “showrooming” trend this holiday season. But somewhat unexpected, especially with Android devices now dominating the smartphone market and beginning to make a dent in tablet sales as well, was the need to focus on optimizing for the [...]

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Tis the Season to be Mobile

by Leigh Segall November 15, 2012
Tis the Season to be Mobile

This holiday season, retailers are all too aware that customers increasingly prefer online purchase options vs. buying gifts in physical stores—especially mobile purchase options. A recent Accenture report that found 56% of shoppers plan to use their mobile device in-store to research and buy items online. This behavior has become a buzzword—“Showrooming,” referring to customers [...]

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