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LinkedInThese days, it’s hard to avoid hearing about “big data,” and it’s not surprising—according to Teradata, more data has been created in the past three years than in the past 40,000 years of human history combined. While that’s a hard … Continue reading
Category Archives: Data & Analytics
Does Your Company Have a Data Scientist?
Are You Holding Digital Marketing Accountable for Sales?
Digital marketing is a broad term, and sometimes the scope of a digital marketing plan can seem too wide to understand what – exactly – it’s doing for the bottom line. One example is found in a recent white paper … Continue reading
The Best B2B Companies Get 230% More Leads From Social Media Than Peers
Digital marketing should do more than simply extend brand reach, and the top B2B companies are proving how powerful digital can be when done correctly. Aberdeen Group, a firm that analyzes the social marketing initiatives of top B2B companies, recently … Continue reading
It’s Tough to be Data-Driven Without Data
Truly optimized digital marketing takes data—lots of data. Without high quality data to provide the necessary insights into marketing efforts, it’s difficult to link activities directly to bottom line changes. This isn’t news, of course— in 2012 most marketers strive … Continue reading
New Study Shows Search Ads Work Best in Mobile
The numbers just keep pouring in. Mobile ad spending is forecasted to grow 80% in 2012, smartphone ownership in America is up 11%, and CMOs are committed to agencies that can produce mobile results—or looking elsewhere for an agency that … Continue reading
Digital Marketing Must Connect the Dots to Revenue
The digital landscape is a complex place. Tweets, Facebook updates, email marketing campaigns, paid media, mobile ads… so many digital avenues are competing for attention that it can seem overwhelming, and there’s always another new digital fad waiting around the … Continue reading
New Data Shows Importance of Mobile Focus
As previous numbers have shown, mobile marketing is in for a big 2012. eMarketer has taken note, forecasting an 80% growth in mobile ad spending this year. A recent Pew Research Center study continues to support the need for mobile-focused … Continue reading
Leapfrog Online’s Jason Wadler Speaks at OMMA Global in San Francisco
Leapfrog Online EVP Jason Wadler was recently featured in OMMA Global’s panel “The Enlightened Agency Model – Exploring Performance Marketing and Its Implications,” which discussed the growing need for trusted partners, advisors, and agencies to prove their value to CMOs … Continue reading
