Blog
Twitter
LinkedInThese days, it’s hard to avoid hearing about “big data,” and it’s not surprising—according to Teradata, more data has been created in the past three years than in the past 40,000 years of human history combined. While that’s a hard … Continue reading
Category Archives: Digital Sales Channel
Does Your Company Have a Data Scientist?
Executives Increasing New Media Consumption
The term “senior executive” brings to mind a distinguished businessperson that keeps up with a wide range of printed media, including the latest trade and industry information from respected newspapers and journals. But these days, senior executives are often savvy … Continue reading
It’s Tough to be Data-Driven Without Data
Truly optimized digital marketing takes data—lots of data. Without high quality data to provide the necessary insights into marketing efforts, it’s difficult to link activities directly to bottom line changes. This isn’t news, of course— in 2012 most marketers strive … Continue reading
New Study Shows Search Ads Work Best in Mobile
The numbers just keep pouring in. Mobile ad spending is forecasted to grow 80% in 2012, smartphone ownership in America is up 11%, and CMOs are committed to agencies that can produce mobile results—or looking elsewhere for an agency that … Continue reading
Digital Marketing Must Connect the Dots to Revenue
The digital landscape is a complex place. Tweets, Facebook updates, email marketing campaigns, paid media, mobile ads… so many digital avenues are competing for attention that it can seem overwhelming, and there’s always another new digital fad waiting around the … Continue reading
Leapfrog Online CEO Dave Husain Featured on CMO.com
Is pay for performance the new black for agencies? CMO.com seems to think so. The site recently featured Leapfrog Online CEO Dave Husain’s article on evolving agency compensation models and the future of digital marketing. As the pay-for-performance model increasingly … Continue reading
Using Closed Loop Marketing to Drive Sales and Track ROI
As we discussed previously, many different marketing methods now compete for consumer attention. As a result, marketers today often choose to cast the net wide, investing to spread the brand reach far and wide across digital channels, without truly considering … Continue reading
Extending reach and engagement requires the right digital balance in 2012
As consumers increasingly incorporate digital devices into their daily life, the methods of extending a brand’s reach have changed dramatically. And as budget shifts from television, radio and print into deeper digital investments, many marketers find it difficult to keep … Continue reading
