Education

Illinois Technology Association Spotlight on Leapfrog Online

by Leigh Segall September 13, 2012
Illinois Technology Association Spotlight on Leapfrog Online

Leapfrog Online is proud to be a part of this week’s Illinois Technology Association Spotlight, which features a profile of who we are and what we do, told through the words of Leapfrog Online President and Co-Founder Scott Epskamp. Last month, Epskamp was appointed to the ITA Board of Directors, and we’re excited to continue [...]

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Forrester: Agencies Must Evolve Into “Value Exchange Mediators”

by Leigh Segall August 2, 2012
Forrester: Agencies Must Evolve Into “Value Exchange Mediators”

Consumers now have more control over their transactional experiences than they’ve ever had before. The how and the when of researching, engaging, and purchasing is now largely decided by consumer preference, and that power shift is changing the ways digital agencies must operate. In Forrester Research’s recent report “The New Interactive Agency Landscape,” the idea [...]

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Jason Wadler Talks CMO Tenure with Digiday

by Leigh Segall May 22, 2012

“Chief Marketing Officer” is a title that often comes with a short lifespan, especially in the digital age. Statistics from Spencer Stuart state the average CMO tenure in 2010 was just 42 months, though that’s up from 35 months in 2009. Digiday recently conducted its own study, and found the average tenure of a CMO [...]

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Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York

by Leigh Segall May 8, 2012
Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York

Last week, Leapfrog Online EVP Jason Wadler presented at the Mirren New Business Conference in New York City as part of a panel discussion with other digital thought leaders. The conference saw over 400 agencies in attendance from May 1-3, including speakers from top agencies across the country. “The Innovators Panel: Designing the Next Generation [...]

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Digital Leaders Provide Guidance to Build an Entrepreneurial Chicago

by Joel Grossman May 1, 2012
Digital Leaders Provide Guidance to Build an Entrepreneurial Chicago

Over the past few years, Chicago has become a growing hub of digital entrepreneurship. Thanks to the willingness of experienced founders and executives to mentor future entrepreneurs, Chicago startups and budding businesses have an excellent support system that gives them the confidence needed to learn, take risks and reap the rewards. In an effort to [...]

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