Events

Digiday Agency Summit: Pay-for-Performance Isn’t Just About Compensation, It’s a New Way of Operating

by Jason Wadler October 24, 2012
Digiday Agency Summit: Pay-for-Performance Isn’t Just About Compensation, It’s a New Way of Operating

This week I had the privilege to speak at the Digiday Agency Summit, along with the incredibly smart and enlightened Glenn Engler, CEO of DIG. We spoke about the shift occurring in the marketing industry around measurement, accountability and, ultimately, performance-based compensation. Digital marketing has largely changed the way businesses and consumers interact today; unfortunately [...]

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Leapfrog Online EVP Jason Wadler Discusses Customer Relationships in the Mobile Era—Get the Full Presentation

by Leigh Segall October 10, 2012
EVP Jason Wadler Explains Customer Relationships in Mobile Age at OMMA Advertising Week Event

Last week at Advertising Week in New York City Leapfrog Online EVP Jason Wadler and Eric Ferguson, Director of Digital Client Services at Nielsen, led a discussion during OMMA Response titled “Customer Acquisition and Relationship-Building in a Mobile Age.” Besides having the honor of presenting to fellow practitioners alongside Eric Ferguson, this event was a [...]

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Leapfrog Online Attends MMA Mobile CEO & CMO Summit

by Leigh Segall July 24, 2012
Leapfrog Online Attends MMA Mobile CEO & CMO Summit

From July 15-17, Leapfrog Online’s EVP Cass Baker and VP of Media Helene Rosenblum attended the Mobile Marketing Association’s second annual MMA Mobile CEO and CMO Summit, which focused on “Deconstructing Mobile.” The event featured 200 invite-only mobile leaders who were gathered to discuss the mobile ecosystem, elucidate mobile opportunities, and give CMOs the know-how [...]

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The 2012 Moxie Awards Showcased Chicago’s Passion for Digital Innovation

by Leigh Segall July 3, 2012
The 2012 Moxie Awards Showcased Chicago’s Passion for Digital Innovation

On June 21, 2012, the 1st Annual Moxie Awards were held at Park West in Chicago, an event that celebrated Chicago’s growing status as a center for innovation and growth in the digital world. Leapfrog Online was on-hand as well—our own SVP of Technology and Operations, Joel Grossman, presented the event’s headline award for Breakthrough [...]

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Leapfrog Online at Techweek: How Data is Changing Modern Marketing

by Leigh Segall June 26, 2012
Leapfrog Online at Techweek: How Data is Changing Modern Marketing

Today, Leapfrog Online’s EVP Cass Baker and SVP Joel Grossman closed out the last day of Techweek 2012 with a discussion of how data is changing the game for modern marketing organizations. As we’ve spoken about in the past, the 2012 CMO has the hottest seat in the C-suite, and the increased pressure is causing [...]

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Leapfrog Online Races Against Hate in Evanston

by Leigh Segall June 20, 2012
Leapfrog Online Races Against Hate in Evanston

On Sunday, June 17, over 25 Leapfrog Online employees ran, walked, and volunteered at 2012’s Race Against Hate in Evanston. The event was as fun as it was inspiring, and Leapfrog Online was thrilled to take part in such an important symbol of unity and hope, both as active participants and as corporate sponsors. This [...]

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Leapfrog Online’s First Hackathon—Inspiration through Innovation

by Leapfrog Online June 19, 2012
Leapfrog Online’s First Hackathon—Inspiration through Innovation

For 24 hours last week, from June 14 at noon to June 15 at noon, Leapfrog Online held its first-ever Hackathon. The event was not only a lot of fun for everyone involved, but proved the necessity of giving each person in an organization the chance to take a great idea and make it a [...]

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Leapfrog Online’s Hackathon Starts Today!

by Leigh Segall June 14, 2012
Leapfrog Online’s Hackathon Starts Today!

Starting today, June 14 at noon and continuing until tomorrow at noon, Leapfrog Online is opening up the doors for true ingenuity to take root at our first-ever Hackathon: A Day of Innovation. We’ve built our company on continuous innovation, and this is our chance to take it a step further. Starting at noon, teams [...]

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Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York

by Leigh Segall May 8, 2012
Jason Wadler Explains Leapfrog Online Vision at Mirren New Business Conference in New York

Last week, Leapfrog Online EVP Jason Wadler presented at the Mirren New Business Conference in New York City as part of a panel discussion with other digital thought leaders. The conference saw over 400 agencies in attendance from May 1-3, including speakers from top agencies across the country. “The Innovators Panel: Designing the Next Generation [...]

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