Category Archives: Mobile Marketing

Mobile Marketing Data and Insights from eMarketer and Noah Elkin

Noah Elkin, Principal Analyst at eMarketer, has been busy travelling the country to meet with top mobile marketers. His mission? To share fresh eMarketer data and insights into the quickly evolving work of mobile marketing and consumer behaviors. We were … Continue reading »

Leapfrog Online’s Tim Ossmo at NIU’s Internet Marketing Conference

Yesterday, Tim Ossmo, Senior Director of Media at Leapfrog Online, participated in an insightful discussion about mobile marketing’s present and future as part of NIU’s Internet Marketing Conference. If you weren’t able to attend, keep reading for Tim’s key points. … Continue reading »

New Study Shows Search Ads Work Best in Mobile

The numbers just keep pouring in. Mobile ad spending is forecasted to grow 80% in 2012, smartphone ownership in America is up 11%, and CMOs are committed to agencies that can produce mobile results—or looking elsewhere for an agency that … Continue reading »

Is Your 2012 Mobile Marketing Plan In Play?

Mobile ad spending is forecasted to grow 80% in 2012, and agencies are scrambling to stay ahead of the trends. In fact, many marketing firms are finding it impossible to keep up with the breakneck pace of mobile. Business models … Continue reading »

New Data Shows Importance of Mobile Focus

As previous numbers have shown, mobile marketing is in for a big 2012. eMarketer has taken note, forecasting an 80% growth in mobile ad spending this year. A recent Pew Research Center study continues to support the need for mobile-focused … Continue reading »

Listening to Consumer Voices is the Key to Consumer Engagement

In 2012, multiple screens are a part of everyday life. Consumers are spending more time multitasking, and that includes paying attention to multiple screens at the same time. Last October, Nielsen found that 40% of tablet and smartphone owners use … Continue reading »

Lessons from Digiday Mobile

Last week at Digiday Mobile Los Angeles, an event focused on the future of mobile marketing, Leapfrog Online had the opportunity to share our point of view on mobile, and to discuss the strategies that continue to drive mobile success … Continue reading »

Leapfrog Online Speaking at Digiday Mobile Conference

Leapfrog Online is proud to be speaking at the 2012 Digiday Mobile conference in Los Angeles. As part of the Buyers Speak Out panel, Leapfrog Online EVP Cass Baker will explore the growing mobile advertising market’s challenges and opportunities. While … Continue reading »