As US mobile ad spending skyrockets past expectations, it’s clear that digital advertising is only getting more competitive in 2012. Not surprisingly, marketers are anticipating the increase in competition and plan to spend more for their digital strategy this year. … Continue reading »

How much is an extra day worth? Every four years, we get an extra day to focus on whatever matters most to us as individuals. As marketers, it’s a bonus day… one more day to connect with consumers and get … Continue reading »

I’ll be speaking at the Strategic Planning Innovation Summit to share more about how Leapfrog Online works to expand digital market share. Learn why large brands have never been under as much pressure to expand market share and how today’s … Continue reading »

Illinois and the Midwest boast some of the top-ranking universities for technology in the United States, and around the world. While the size of Chicago’s digital community has been growing at a furious pace, many of the best and brightest … Continue reading »

Coupons are – by most accounts –one of the oldest tools in CPG marketers’ belts. Today coupons remain one of the most widely accepted and transacted forms of advertising.  Just one look at the daily deals sites that keep popping … Continue reading »

We’ve been closely observing recent recommendations from the Interactive Advertising Bureau about creating standards to measure the effectiveness of advertising on mobile platforms. There’s no secret sauce here. This isn’t about mobile as a shiny new advertising toy that requires … Continue reading »