Conversion Matters This Holiday Season

We’ve been getting a lot of coverage regarding a recent article in Mobile Marketer. The position we take for mobile marketing to holiday shoppers is simple: convert, convert, convert.

While other times of the year focus on development of brand recognition and loyalty, successful holiday marketing taps a different shopper psychology. It’s about solving an immediate need with a lean, deal-oriented approach.

Here’s some key insights to keep in mind as we move into this high-volume, transaction oriented time of year.

Holiday Insights

• Shoppers want to buy the products they are researching on mobile devices – implement a strong strategy, and you will assuredly be generating customers with mobile marketing.
• During the holidays consumers are shopping for their loved ones. That means the people completing the purchase are not your target audience and won’t respond to loyalty-based ads.
• High value goods, top-notch experiences and simplicity will drive last-mile conversion.
• Deals, steals and quick experiences trump flash and fancy downloads.
• Review web data from previous years to understand how customer behaviors change during the holiday season.
• Key touch points include Web sites, call centers, thank you emails, order confirmations and other points of contact throughout the transaction process.
• A good purchase experience is the best start or enhancement to a relationship.