Digiday Agency Event Features Leapfrog Online

Jason Wadler, Leapfrog Online EVP, Participates in Discussion on the Reality of Pay-for-Performance Model

Chicago, IL—October 24, 2012—Jason Wadler, Leapfrog Online’s EVP, will participate in a panel discussion at today’s Digiday Agency event  in Palm Beach, FL. The conference, which takes place at the Four Seasons Resort Palm Beach, will explore how digital media has disrupted the traditional business model, forcing agencies to embrace an ever-changing environment. Advertisers have more choices than ever before, but they often don’t know how to find the best option that suits their needs. It’s up to the agencies to help their clients rethink their brands and outreach efforts, while at the same time keeping on abreast of the evolving landscape. This Summit will highlight the challenges and the opportunities in transforming agencies under the reigning emperor of digital media.

Wadler’s session, entitled “Is Pay-for-Performance a Mirage?” will address how, in today’s environment, every agency claims it wants to be paid for results. Theoretically, digital data makes it easier than ever to prove value. And yet the industry has not shifted in this direction, instead relying on the time-worn fee-for-service model. Wadler will be joined by Glenn Engler, CEO, Digital Influence Group, and Brian Morrissey, Editor-in-Chief, Digiday. According to Wadler, “This promises to be a lively and insightful discussion on how a pay-for-performance model is realistic and can be an option for most agencies if they’re willing to invest the time and effort on behalf of their clients.”

For more information about Digiday Agency, visit www.digidayagencysummit.com.

About Leapfrog Online

Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online’s solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.