A recent survey from LinkedIn asked over 7,000 professionals from around the world which office supplies and trends will be non-existent in the next 5 years, as well as what items will become much more common.
You can probably guess many of the soon-to-be extinct items: tape recorders, fax machines, the Rolodex. In fact, you may even guess some of the items on the rise, according to the survey—tablets and laptops ranked especially high.
It’s no surprise the modern workplace is making large-scale digital shifts, and digital marketers should evaluate their own offices for outdated trends—as well as trends that should be implemented. The Leapfrog Online list is below:
• “Reach” as proof of an agency’s value
• Departmental silos
• Disparate marketing channels
• Stand-alone social marketing
• Product-focused marketing
• Holding marketing accountable for revenue
• Collaboration between marketing and IT
• Multi-channel marketing that closes the marketing-sales loop
• Understanding the true, personal value of social channels
• Innovative, consumer-focused marketing initiatives
Where do you see digital marketing headed in the next 5 years?