Every Day is a Leap Day in Digital Marketing

How much is an extra day worth?

Every four years, we get an extra day to focus on whatever matters most to us as individuals.

As marketers, it’s a bonus day… one more day to connect with consumers and get them excited about what we have to offer.

This year we’ve calculated what digital marketers stand to gain from one more day at the races, and the numbers aren’t small.

According to the US Census Bureau, in 2011 annual e-commerce sales grew to $194.3 billion, and these numbers show no signs of stopping. In fact, eMarketer predicts digital sales will grow by 11.3% this year.

Based on these figures, what’s one extra day worth in the digital marketing space? It’s worth nearly $600 million in additional digital sales.

Today, Leap Year 2012, represents that “extra” day… and it should come as no surprise that at Leapfrog Online, we love any day that starts with a “Leap!”

But after 17 years (and 5 Leap Years!) under our belt, we know that it isn’t just today that millions of digital dollars change hands—it’s every day of the year. And with that number growing every year, companies can’t afford to miss out on digital opportunities. Smart agencies are finding ways to turn every day into a Leap Day, using new techniques and forward-thinking methods to optimize digital marketing each day of the year.

On behalf of the Leapfrog team, thank you to our clients, partners and friends for making every year feel like a LEAP year to us.