Google has implemented another algorithm shift, which has left many marketers with questions about what this means to them. The biggest question for big brand marketers: How does this shift impact a brand’s ability to attract and convert the right customers efficiently?
The outlook is positive, provided brands are actively managing their SEO presence. The algorithm shift aims to reward quality content. Brands that recognize SEO is not a one-and-done consideration but a necessary part of business that needs continuous monitoring and optimization will reap the biggest rewards from this shift.
In fact, the algorithm shift should actually make it easier to attract high-value customers. The key is managing web presence based on the latest SEO best practices and aligning to target consumer search behaviors. Success will be found amongst those that value both on-page and off-page strategies, actively track rankings and consumer trends, and adapt quickly.
The shift also rewards those that pay attention to the most important part of online interaction—the sale. Smart marketers are utilizing online efforts to complement the new algorithm shift, building SEO practices specifically around boosting sales. By tracking traffic from initial search through purchase, digital marketing can be leveraged to optimize not only traffic, but conversion.
How will your digital strategy optimize marketing for the latest algorithm shift?