From July 15-17, Leapfrog Online’s EVP Cass Baker and VP of Media Helene Rosenblum attended the Mobile Marketing Association’s second annual MMA Mobile CEO and CMO Summit, which focused on “Deconstructing Mobile.”
The event featured 200 invite-only mobile leaders who were gathered to discuss the mobile ecosystem, elucidate mobile opportunities, and give CMOs the know-how to efficiently integrate a mobile strategy into their marketing plans.
At Leapfrog Online, we firmly believe in the power of mobile marketing. We’ve seen smart strategies reap big rewards for our clients in the form of both customers and revenue from mobile marketing, and we know that it takes more than marketing speak to make that happen. By analyzing how customers interact with mobile devices and how that experience can be enhanced, mobile marketing can truly be a game changer no matter the industry.
We are thrilled to have been included as a mobile leader at this year’s MMA Mobile Summit. Even more importantly, we are proud of the results we have already generated with our clients across industries. While many continue discussing the potential for mobile and the need to begin tapping this opportunity as a critical sales and marketing initiative, we’ve been leading the charge since 2007, as recognized by the MMA, Google, Digiday, and so many others.
Thanks to everyone involved in making this event constructive and inspiring—we’re looking forward to seeing big ideas from the Summit become reality.