Leapfrog Online is proud to be speaking at the 2012 Digiday Mobile conference in Los Angeles.
As part of the Buyers Speak Out panel, Leapfrog Online EVP Cass Baker will explore the growing mobile advertising market’s challenges and opportunities. While there is plenty of chatter about what’s limiting the field, the panel will focus on strategic solutions in mobile for capturing new customers and new revenue from mobile marketing, and how to unlock brand budgets for mobile advertising.
Leapfrog Online client Rob Roy, VP and GM of eCommerce and Interactive Marketing at Time Warner Cable, will also be speaking at Digiday Mobile. Leading stand-alone session “The Brand View: Mobile as a Marketing Force,” Roy will discuss how mobile is already a crucial driver of business success for Time Warner and what the industry needs to do to push things forward even further.
Leapfrog Online supports Digiday Mobile and its goal of “putting the third screen first.” As consumers leverage mobile more than ever, there’s never been a better time to deflate perceived limitations of mobile marketing and explore its many solutions and opportunities.