The Mobile Marketing Association—a global non-profit trade association that works to promote, educate, measure, and guide the mobile marketing industry—has appointed Leapfrog Online’s VP of Media Helene Rosenblum to a special advisory committee to contribute valuable mobile insights.
The project is in coordination with Marketing Evolution, and the goal is to determine mobile’s impact and create a preliminary mobile value model. Helene and the rest of the advisory committee will contribute expert opinion on how advertisers think about mobile marketing, how it will evolve in the future, and how to gauge its effectiveness.
As we continue to see strategies driving sales with mobile marketing, Leapfrog Online is proud to help our clients find success in the mobile marketplace, closing the loop between sales and marketing. It’s clear that adapting to mobile in 2012 is an absolute necessity for brands. Staying ahead of the mobile curve means a mobile strategy that can be measured in hard numbers—a direct boost to ROI.
Leapfrog Online is proud to be a part of MMA’s Mobile Advisory Committee, and we look forward to helping MMA continue in its mission of mobile education and insight.