The mobile payment area via NFC, or Near-Field Communication, technology is still evolving within the US. Google Wallet is the most successful implementation of mobile payments to date, and though Apple skipped NFC with the new iPhone 5, now Microsoft is releasing its own NFC-capable Windows 8 mobile devices.
For marketers, the implications of this new and growing form of payment are meaningful.If customers are readily paying for goods and services on the go with mobile wallets—in other words, their phones—there will be a large amount of rich data generated from these transactions that has never existed at this level.Think of the impact that targeted mobile marketing messages, which are relevant to customers at the exact point of sale, will have in influencing the final purchase—and potentially their next purchase.
Real-time POS mobile marketing could be a game changer both for marketers and consumers alike. When marketing is relevant to the end-user, revenue gets a boost and customers are happier with the process. Smart agencies will continue to stay ahead of the trends and technology to implement innovative plans as soon as possible, test and retrieve actionable data, and adapt as necessary.
How do you plan to leverage evolving NFC technology for marketing strategy?