After a recent MMA Forum on mobile success stories and our Hangout on Air with Google’s Head of Global Mobile Search Sales and Strategy Andy Miller and Time Warner Cable’s VP and GM Rob Roy, word has been circulating about how Leapfrog Online partnered with TWC to help grow revenue from mobile marketing from 0 percent to 20 percent of all digital sales.
Leapfrog Online is proud to help our clients in the telecommunications industry—as well as those leading companies in the other industries we serve—exceed expectations in mobile conversions. As recent press has relayed, mobile marketing success is about insightful, modern thinking. By realizing that moving day led to consumers becoming increasingly reliant on mobile devices for cable set-up in new homes, Leapfrog Online helped Time Warner Cable hit a largely untapped base of customer need not being met.
Importantly, success in mobile marketing depends on understanding the fragmented marketplace, and responding smartly to varying consumer behaviors from one device to another. As an example, tablets now represent about 15 percent of TWC’s mobile sales—forecasted to grow to nearly 25 percent by the end of 2012—and that comes from thinking about tablets separately from smartphones to optimize the user experience. By investing in Sunday call centers to turn Sunday tablet shoppers into buyers, Leapfrog Online and our partners again found success in meeting customer needs that were previously unrealized.
How is your mobile solution staying ahead of the curve to increase revenue?