According to a new report by data compression company Onavo and IDC, mobile shoppers are comparing prices the most on Saturdays, while Sundays and Mondays are highest in actual transactions.
Though this study focuses on mobile shopping apps in particular, paying attention to the overall trends of mobile users is crucial for finding new areas of opportunity. Of course, turning those emerging opportunities into revenue takes more than simply realizing a pattern in behavior—it takes thorough testing and measurement to gain insight through data, then thinking about the entire customer experience across multiple channels to implement a strategy that optimizes the purchase process, in turn generating customers and driving sales.
As we have learned through our partnership with Time Warner Cable, mobile marketing can be a powerful way to enhance a total multichannel strategy. Similar to the Onavo/IDC study, we found that tablet users were often ready to buy on Sundays but were missing a piece of the purchase process—there was no call center available to them on Sundays. By investing in Sunday call centers, TWC has seen big growth in mobile, with tablets now representing about 15 percent of TWC’s mobile sales and forecasted to grow to nearly 25 percent by the end of the year.
How are you using mobile trends to drive sales?