Political Campaigns Trying to Improve Voter Targeting Through Data

The importance of using digital information to improve the user experience isn’t news to Leapfrog Online, but it’s beginning to take off in the political spectrum as well.

“You need to listen to the consumer more than you need to do anything else,” Leapfrog Online EVP Cass Baker explains to Chicago Magazine. “It allows for an amazing, more refined message.”

We’ve often talked about our belief in the value of understanding consumer preference—improving the customer experience through data analysis is integral to closing the sales-marketing loop and boosting the bottom line. As presidential campaigns are now learning, it pays to have intelligent data scientists that can find the insights necessary to enhance the user, or voter, experience. As Chicago Magazine says, “Skilled mining of information about voters may help determine who wins the White House this November.”

Data scientists are helping to determine who will win over more voters in the 2012 presidential race—who’s helping you win your company more business this year?