Leapfrog Online In The Press

Click Here for a complete list of Leapfrog Online Press Mentions.

The Leapfrog Marketing Institute is launching its second CMO research study to benchmark how marketing executives adapt to the ever-changing digital landscape to grow their business and examine what digital marketing services marketers buy and how. The first CMO study was conducted in 2009, at a time when the digital landscape was about to experience [...] Continue Reading

iMedia Connection asked top marketers, including Leapfrog Online Media Director Brad Hawk, what daily habits they have adopted to stay at the top of their game. Continue Reading

"Mercedes-Benz is among a number of automakers that are stepping on the digital marketing gas—and seeing results—to reach Internet-savvy consumers with a variety of clever online marketing initiatives, including make-your-own videos, social media giveaways, and smartphone-based virtual test drives." Leapfrog Online EVP Jason Wadler lends his expertise for this CMO.com article about the innovative digital marketing efforts of automakers and the importance of a smooth customer experience from research to delivery. Continue Reading

As the number of “always on” consumers grows, smart marketers are racing to stay ahead of the curve to move them through the purchase path and grow market share.  Leapfrog’s Jason Wadler discusses some of the considerations CMOs will face in the coming year. Continue Reading

Evanston’s Leapfrog Online, one of the largest digital marketing companies in the U.S., has been named #16 on Brill Street’s annual list of Top 50 Employers for Gen Y Emerging Talent in Chicago. “Leapfrog Online is large enough to have big agency resources but small enough to know everyone by name. This size also allows Gen Y employees, even recent grads, to be put into big roles with world-class clients,” says Brill Street. Continue Reading

Leapfrog Online’s Matt Kelley questions why Cyber Monday is still here, and proposes that despite its success at driving sales, widespread broadband connectivity, mobile device usage, and the "always-on" consumer have made the single day online sales promotion irrelevant to the current digital marketplace. Continue Reading

Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with insights on how to raise the effectiveness of digital marketing to grow their business, with a specific focus on mobile marketing and digital commerce. The Institute is powered by Leapfrog Online, one of largest digital marketing companies in the US. “The nurturing of thought leadership and commentary around digital commerce marketing is a natural outgrowth of our own commitment to our Clients and the industry,” says Jason Wadler, executive vice president of Leapfrog Online, “We are dedicated to creating and implementing best practices to directly grow our Clients’ business and maximize their marketing ROI. Continue Reading

Advertising today is increasingly digital, allowing marketing agencies to change their relationships with clients. At DigiDay, Leapfrog Online Group Vice President and General Manager Tony DeNunzio explains that data-driven metrics and an attitude that identifies with clients’ brand and business goals are the keys to successfully moving to a pay-for-performance compensation model. Continue Reading

Forward-thinking, consumer-focused brands know the importance of mobile, but are they truly maximizing the revenue generation and customer growth it can offer?  Leapfrog Online Executive Vice President Jason Wadler explains the five must-dos for companies looking to reach customers–and keep them– wherever they are. Continue Reading

Leapfrog Online Vice President Tim Ossmo helps Adotas answer the July 24 burning question, ”What impact will Google’s updated Nexus 7 tablet have on the mobile ad landscape?” Continue Reading