Sales 2.0 – The Right Environment Makes the Sale

The annual CTAM Euro Summit 2011 represents Europe’s only gathering for cable marketers. This is THE event for leaders in the cable industry to discuss opportunities for continued growth, innovation, and results. And, as trusted partners to some of the most powerful brands in telecommunications, Leapfrog Online will be in Malta September 23rd to participate in a panel on driving and refining an effective digital sales process.

Sales 2.0 panel description:
As cable operators rush to market new products in an increasingly competitive business environment, what sales channels will be most effective to deploy? Find out in this informative session, as top U.S. operators, e-commerce cable retailers, and best in class European sales channel leaders explore the role of traditional and new sales channels. We’ll look ahead at the next 24 months, share new opportunities that Sales, Customer Care, Operations and Senior Management should leverage, and delve into key topics, including:

• Where do customers want to buy new products and services?
• How should operators think about more traditional sales channels?

If you’re going to be at the CTAM Euro Summit, be sure to say hello. We’ll be represented by Theresa Casey, Leapfrog Online’s Vice President of Strategic Accounts. If you know “TC,” you know that she’s one of the true experts in the industry, with a history for driving game-changing results for top brands including Verizon, AT&T, and Comcast. We’re looking forward to hearing Theresa’s recommendations and strategies for ongoing category growth.