We’ve spoken previously about the need to be device-specific in marketing strategy, and a new report is reemphasizing that need. According to a report from Harris Interactive and CouponCabin, 32 percent of tablet owners say that shopping is their most preferred activity on a tablet, with 35 percent saying they’ve redeemed a coupon via tablet. Additionally, 57 percent of respondents said they shopped on their tablet while watching television.
“Mobile marketing” is a term that’s becoming so ubiquitous it’s losing any specific meaning, which is why modern marketers must do more than simply show up in mobile. Smartphones and tablets are ever increasing in consumer preference as purchase paths, but they represent very different user experiences.
Understanding and honoring that specific customer experience is crucial to generating revenue from mobile marketing efforts.
How are you incorporating a device-specific marketing strategy?