Mobile’s growing dominance of the digital landscape is hard to question at this point. We’ve previously seen data forecasting 80% growth in mobile ad spending this year, CMOs increasing their mobile focus, and it’s increasingly clear that ignoring mobile’s rise is not an option.
Now, FirstData is reinforcing the need for a mobile plan with even more impressive data. Its study reports that 57 percent of Americans now use smartphones, 48 percent use their phone to compare prices when shopping, and 44 percent use their phone to make purchases. Maybe most striking: Mobile is no longer just a tool for the younger generations. Growth year over year in smartphones is 92 percent for retired Americans, and 79 percent for ages 55-64.
How are you adapting to the modern consumer?