The larger your data set grows, the more complex it becomes to manage. With measurements regarding Web analytics, key performance indicators, social data and sales, the list can be endless and overwhelming. And while plenty talk about the importance of big data today, few know how to leverage it right now.
At Leapfrog Online, it’s not just about our collection and analysis of the data that matters to your business; it’s about making it work to better your results. By collecting and analyzing the data that really matters to your sales and marketing efforts, we continuously identify trends that no one else can because we analyze the entire process from click, to purchase, to repeat business. And then, we implement real, on-demand activities based on these trends and insights. Our approach and results enable our clients to go beyond checking the box on collecting big data by acting on it to deliver real business impact.
Learn the value of data (big or not) from the thought leaders at Leapfrog Online
We’re excited to announce today’s launch of the Leapfrog Marketing Institute, a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus on mobile marketing and digital commerce. We have been developing the Institute for a long time, and are thrilled to finally launch it. In the future, the Leapfrog Marketing Institute will host and publish commentary about driving commerce through the digital and mobile world through white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers. The goal is to share and provide perspectives from our own expertise as well as the network of smart people that we are lucky enough to have as Clients and colleagues. Continue Reading
Crain’s Chicago Business Features Leapfrog Online’s Helene Rosenblum: Smarter Marketing via Big (and Small) Data
Posted July 22, 2013 by Leapfrog Online
Leapfrog Online Vice President of Media and Analytics Helene Rosenblum lent her expertise for this week’s Crain’s Chicago Business Focus section, Smarter marketing via big (and small) data. The article offers brands a five-step guide to harnessing data that already exists within an organization, and notes that by using data in smart, strategic ways, organizations [...] Continue Reading
Posted February 7, 2013 by Leapfrog Online
The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapfrog Online EVP Cass Baker to put Google’s enhancements in context. Baker notes, “Google’s decision validates the explosive growth that we’re seeing in mobile as a search and sales channel. [...] Continue Reading