The larger your data set grows, the more complex it becomes to manage. With measurements regarding Web analytics, key performance indicators, social data and sales, the list can be endless and overwhelming. And while plenty talk about the importance of big data today, few know how to leverage it right now.
At Leapfrog Online, it’s not just about our collection and analysis of the data that matters to your business; it’s about making it work to better your results. By collecting and analyzing the data that really matters to your sales and marketing efforts, we continuously identify trends that no one else can because we analyze the entire process from click, to purchase, to repeat business. And then, we implement real, on-demand activities based on these trends and insights. Our approach and results enable our clients to go beyond checking the box on collecting big data by acting on it to deliver real business impact.
Learn the value of data (big or not) from the thought leaders at Leapfrog Online
Posted February 7, 2013 by Leigh Segall
The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapfrog Online EVP Cass Baker to put Google’s enhancements in context. Baker notes, “Google’s decision validates the explosive growth that we’re seeing in mobile as a search and sales channel. [...] Continue Reading
Are you solution-focused and a performance-driven marketer? Leapfrog Online is looking for an Account Manager to work on multi-channel marketing programs for our Fortune 100 clients in the Communications vertical. The Account Manager is responsible for leading the management of our online performance marketing programs, from project initiation through to execution and performance measurement. You [...] Continue Reading
Joining the Leapfrog team means being part one of the largest digital marketing companies in the world that helps brands uncover new customers and revenue through leading and innovative digital direct marketing technology. If you are interested in helping us grow a quickly emerging Business-to-Business vertical as well as your career then read on! The [...] Continue Reading