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The key to building a digital sales channel is data: the ability to collect, analyze and make the right data actionable.
Throughout Leapfrog Online, our marketers, media teams and analysts lever consumer-level data across all consumer touch points, from the initial impression through the sale or customer acquisition. Armed with data-driven insights, we eliminate what does not work, and identify what does (and why) to scale the sales channel contribution.
While the concept sounds basic, the application is complex. We apply our learnings in an agile, cohesive way, using proprietary technology and state-of-the-art BI systems to continuously test and optimize the right messages, media mix, promotions and consumer experiences.
This approach allows the channel to deliver:
- Profitable, incremental growth
- Optimized media distribution to reach the right new customers
- Operational insights that enhance and integrate offline methods such as Call Centers and Retail/POS
- Strategic market insights that deliver additional brand support at no cost.
“Our optimization platform enables us to evaluate the impact of every single investment we make. With real-time data and analysis, we can optimize conversion rates at each stage of the purchase cycle to drive superior results from start to finish.”
Joel Grossman,
SVP, Technology and Operations
Contact Us
Contact us to learn more about our approach to data and analytics:
