Leapfrog Online keeps our clients ahead of the curve with unparalleled expertise in mobile marketing. Innovating our closed loop model and multi-channel solutions to this emerging space has driven industry-leading results for our clients. As members of the Mobile Marketing Association’s advisory committee we are committed to building the future of mobile marketing.
Mobile Marketing Case Studies
Time Warner: A recent Google case study highlights the value we brought to Time Warner’s bottom line through targeted mobile marketing. Enter the following information and the case study will be sent to you via email.
Google: The Importance of Being Mobile Now. Click here to download a PDF of the case study.
Mobile Marketing Blog Posts
When two rivals team up to tackle the mobile ad space brands and advertisers win. The recent announcement that Google will display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services is creating a stir in the digital marketing community. Helene Rosenblum, GVP of Media and [...] Continue Reading
Posted February 7, 2013 by Leigh Segall
The recent enhancements to Google AdWords underscore a dramatic shift to capture mobile customers during the purchase decision process. Interactive advertising industry publication Adotas tapped Leapfrog Online EVP Cass Baker to put Google’s enhancements in context. Baker notes, “Google’s decision validates the explosive growth that we’re seeing in mobile as a search and sales channel. [...] Continue Reading
Posted January 15, 2013 by Leigh Segall
At CES in Las Vegas, Lenovo introduced the Horizon Table PC, a 27-inch concept computer that blends multi-user functionality with touch screen capability. The concept computer is the latest in the hybrid device trend, similar to the recent Sony Vaio Tap 20, that seeks to take the in-demand experience of mobile, particularly tablets, and blend [...] Continue Reading
Posted December 4, 2012 by Leigh Segall
As mobile continues to rocket to new levels of success for holiday shopping, it’s easy to get caught up in glitzy new ideas to attract mobile customers this holiday season. But remember, there are still some basics that you’ve got to keep in mind or risk quickly losing visitors to someone who provides a better [...] Continue Reading
This holiday season, retailers are all too aware that customers increasingly prefer online purchase options vs. buying gifts in physical stores—especially mobile purchase options. A recent Accenture report that found 56% of shoppers plan to use their mobile device in-store to research and buy items online. This behavior has become a buzzword—“Showrooming,” referring to customers [...] Continue Reading