Who We Are

Account Director/Account Lead

We are looking for an Account Director/Account Lead for our newly formed digital direct marketing company, Falcon Response.   With a focus on results, Falcon Response generates high quality online leads and customers for a wide range of clients in a variety of industries.  Leveraging Leapfrog Online's proprietary toolsets, such as technology, analytics and media buying expertise, Falcon offers a wide range of services including SEM/SEO, micro-site development, display media buying, affiliate management and site conversion optimization.

The Account Director will be responsible for creating, building and managing online customer acquisition/lead generation programs for Falcon clients.  This person will be the client's strategic expert in online customer acquisition/lead generation, providing solutions across a wide range of online marketing/media strategies and tactics.  Deep experience in building relationships with internal teams, partners and multiple client points of contact is essential.

As Account Director, the candidate will need experience coordinating a team that manages multiple programs across industries that include financial services, education, insurance, healthcare and subscription-based services. This person should have demonstrated leadership skills, including coaching, organization management and communication skills. 

The Account Director will also serve as the internal communications "hub" for all internal resources including Business Development, Media, and Technical/Operations. A working knowledge of web technology, analytics, and reporting is important to ensure the programs are developed and managed to achieve program success.

Responsibilities include:

• Relationship Management - Manage client relationships at the Director/VP/SVP level

• Account Planning - Development of marketing strategies to meet client goals and identify new potential marketing opportunities on client's behalf
• Client Growth - Identify opportunities on behalf of client and recommend solutions for increased volume, quality and ROI
  

• Program Management - Lead internal and external resources to ensure successful development and scale of digital direct marketing programs
• Facilitate communication within and between the technical implementation team and media team to collaboratively develop successful programs
• Lead project teams to accomplish delivery goals by coaching, teaching and guiding people in various roles and environments
• Focus on team health and remove obstacles to provide a positive work environment for team members
• Establish and maintain excellent working relationships with business team, developers and vendors
• Enhance and enforce project management and operational processes that provide the standards and framework to drive efficient workflow
  

• Budget Management - Manage client budgets and profitability reports to ensure efficient use of resources and accurate invoicing

Our ideal candidate has:

Our ideal candidate has:

• Undergraduate degree, preferably in marketing or advertising
• Minimum 5 years of online marketing experience
• Minimum of 7 years direct client management experience
• Minimum of 5 years internal team coordination experience
• Proven relationship building skills
• Previous experience interfacing with clients at a management level
• Quantitative focus: attention to detail and accuracy
• Excellent written and verbal communication skills, including the ability to communicate cross-functionally
• Proven proposal development and presentation experience
• Ability to use various sources of market and customer data to develop marketing strategies
• Proven ability to work within a fast-paced, dynamic environment
• Computer literacy, including competency with MS Office suite
• Some travel will be required-approximately 10-25%

 

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail falconacctposition@leapfrogonline.com

Marketing Analyst

For the Marketing Analyst, we are seeking a candidate with 2+ years experience performing quantitative and qualitative data analysis preferably in the marketing arena to support and enhance Leapfrog Online's marketing campaigns and customer acquisition efforts through advanced analytics, marketing research, and generation of fact-based recommendations.

Responsibilities include:

• Analyzing campaign response data to evaluate performance, identify trends and develop customer segments for better targeting.
• Performing data analyses to measure the impact of various promotional programs, segment-based targeting initiatives and marketing experiments.
• Defining metrics, developing tools and publishing reports to enable more efficient and accurate measurement/monitoring of marketing campaign performance.
• Developing and presenting recommendations based on precise, fact-based analysis of in-house (proprietary) and third-party data.
• Participating in developing and maintaining relevant statistical models (multivariate, time-series, regression) to investigate patterns and predict and forecast results
• Developing and maintaining excellent professional relationships with all Leapfrog employees as well as external vendors and resources
• Developing an excellent understanding of Leapfrog Online's business model and its strategies from a client management and media buying standpoint.

Our ideal candidate has:

• A Bachelor's degree preferably with a major with emphasis on quantitative courses; a Master's is a plus.
• Working knowledge of SPSS and/or other statistical software (SAS, STATA)
• Proficient in the MS Office Suite including Access and advanced Excel SkillsFamiliarity with 3^rd party marketing data resources such as Nielsen NetRatings, comScore Media Metrix, and/or TNS' Evaliant a huge plus.
• Experience performing customer segmentation, predictive modeling, and regression analysis OR working with a web analytics software a huge plus.
• Strong analytical, quantitative, and problem-solving skills
• Excellent communication and presentation skills
• Knowledge of various research and statistical modeling methodologies
• Must be detail oriented, self-motivated, resourceful, and quality driven
• Ability to extract and format data, perform analysis, and draw conclusions to make actionable business recommendations based on the analyzed data
• Ability to thrive in a fast-paced, constantly evolving, dynamic environment
• Ability to work independently as well as work in a team/collaborative problem-solving environment based on project/business demands
• Ability to prioritize and concurrently manage multiple projects
• Ability to meet aggressive project delivery deadlines
• Experience in the marketing, advertising and/or online industries a plus

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail analyst@leapfrogonline.com

Media Specialist

For the Media Specialist, we are seeking a candidate with 1-2 years experience with online media, offline media, or direct marketing to launch and manage Leapfrog Online's advertising programs via a combination of media trafficking, internal tracking/analysis/reporting, and ongoing management and quality control of media partners.   

Responsibilities include:

• Cultivating relationships, both with online media partners and internal Leapfrog teams, to ensure client programs are launched on time with 100% accuracy including:
• Internal campaign initiation and Insertion Order creation
• Creative request development and management
• Campaign ID link development and management
• Media material trafficking
• Managing existing program tracking, optimization and reporting processes.
• Supporting Campaign Manager on media partner relationships to ensure a consistent flow of communication and revenue
• Utilizing client monthly audits and ad hoc client requests to ensure existing programs are implemented as planned and compliant with client guidelines

Our ideal candidate has:

• A Bachelor's degree preferably in marketing or advertising
• Experience with the MS Office Suite including strong Excel Skills
• Excellent written and verbal communication skills
• Must be detail oriented, self-motivated, resourceful, and quality driven
• Ability to thrive in a fast-paced, constantly evolving, dynamic environment
• Ability to work independently as well as work in a team/collaborative problem-solving environment based on project/business demands
• Experience in the marketing, advertising and/or online industries a plus

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail mediaspec@leapfrogonline.com

Project Manager

For the Project Manager, we are seeking a candidate with 3 to 5 years experience in a technology/software organization and 1 to 3 years of experience in project management role to help us manage LFO's online marketing campaigns for our Fortune 500 clients.

 

Responsibilities include:

• Managing project scope, time, quality, risk and stakeholder expectations
• Working with business units to understand their vision for software development projects, communicate that vision through documented feature requests, assess business impact and set delivery expectations
• Facilitating communication within and between the technical implementation team and internal business units to collaboratively develop web applications that support business needs
• Tracking and sharing status with project teams to eliminate waste and maximize productivity and efficiency
• Leading project teams to accomplish delivery goals by coaching, teaching and guiding people in various roles and environments
• Focusing on team health and remove obstacles to provide a positive work environment for team members
• Establishing and maintaining excellent working relationships with business team, developers and vendors
• Enforcing project management and operational processes according to Leapfrog policies, providing standards and framework when working with outsourced development teams

 

 

Our ideal candidate has:

• College degree, preferably in Business Administration, Information Management, Marketing or Computer Science
• 3 to 5 years of experience in IT functions such as software development, business process analysis, requirements gathering or project management
• 1 to 3 years of experience managing software development projects (web-site/application development experience a huge plus)
• Eagerness to work within a dynamic, client-focused, service-oriented project management model
• Consulting background with process development, solution selling, and change management experience preferable
• Excellent communication skills and the ability to communicate cross-functionally
• Ability to prioritize and perform multiple tasks in time-critical situations
• Familiarity with common web and e-commerce concepts, tools and technologies
• Proficiency with Microsoft Office Suite including Word, Excel, Visio, Power point and Project
• Exposure to agile development and project management methodologies a plus
• PMP or other project management certification/training a plus  

 

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail techpmposition@xfer.leapfrogonline.net

Search Campaign Manager

For the Search Campaign Manager, we are seeking a skilled online media professional with 3+ years experience to manage PPC keywords/ placements and program ROI via search engines for client campaigns. 

Responsibilities include:

• Managing media partner relationships within search and keyword category including search engines, directories, contextual placements and comparative shopping bots
• Managing Search Specialist(s) to assist Campaign Managers with the launch and ongoing management of Leapfrog Online's search and keyword advertising programs
• Managing media plans/keyword lists, executing buys and managing ongoing placements for search/keyword activities with contacts at search engines and sites
• Ongoing analysis of program performance to optimize and scale programs with existing media partners while closely managing ROI
• Executing testing opportunities and processes for copy, pricing and placements to drive continuous optimization and learning

Our ideal candidate has:

• A college graduate with a degree in marketing or advertising
• Google AdWords Professionally Certified
• Familiar with search campaign management tools
• Detail-oriented with strong analytic abilities
• Experienced in SEM
• A strong communicator with excellent relationship-building skills
• Looking for a focused, team-oriented environment in which to grow

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail searchmgrposition@xfer.leapfrogonline.net

Search Specialist

For the Search Specialist, we are seeking a candidate with a minimum of one year of search and keyword advertising experience to assist with the launch and ongoing management of Leapfrog Online's search and keyword advertising programs. 

Responsibilities include:

• Supporting assigned Campaign Manager on media partner relationships in the search and keyword category including search engines, directories, contextual placements and comparative shopping bots
• Implementing media plans/keyword lists, executing buys and managing ongoing placements for search/keyword activities with contacts at search engines and sites
• Conducting ongoing analysis of program performance to optimize and scale programs with existing media partners
• Working with media services and project management to set up campaigns

Our ideal candidate has:

• A college graduate with a degree in marketing or advertising
• Familiar with search campaign management tools
• Experienced in tracking, analytics, and reporting
• Computer literate, including competency with Microsoft Office Suite
• Looking for a focused, team-oriented environment in which to grow
• Google AdWords Professional Certification preferred

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail sespposition@xfer.leapfrogonline.net

Software Engineer

For the Software Engineer position, we are seeking a candidate with of 5 years experience developing, testing, deploying and maintaining interactive web applications in open source environments, as well as command-line batch processing scripts in Python, Ruby, Perl or PHP scripting languages to develop and deploy web-based applications and associated support programs. 

Responsibilities include:

Supporting new software development, site production and operations as needed by the assigned business unit:

• With project managers, gathering requirements from internal customers and end-users
• Advising internal customers on the development resource constraints and risks for requested functionality
• Developing code using test-driven, object-oriented methodologies
• Performing unit testing and integration tests
• Participating in end-user acceptance testing
• Incorporating end-user feedback into later iterations of the software

Documenting applications at the following levels:

• System architecture
• Source code
• Administration and maintenance
• End-user training and help

Our ideal candidate has:

• A Bachelor's degree and/or 5 years experience relating to web-based software development
• Expert experience in the development of web-based applications using primarily Python (Django framework), Ruby on Rails or PHP 5  in an open-source development environment
• A minimum of 5 years experience with any SQL-based RDBMS (PostgreSQL preferred) in the form of writing efficient SQL queries and executing them via programming language interfaces
• Experience with source code control systems (Subversion preferred), object-oriented design, test-driven development, continuous integration, code reviews and refactoring, Agile development methods (Scrum), relational database usage and web services
• A thorough understanding of common web and e-commerce concepts and technologies, such as: HTTP, SSL, Javascript and variants, HTML and other client-side data formats (no graphic design skills required), XML and associated technologies, content management concepts, public-key cryptography, application and data security and privacy issues, basic TCP/IP networking.
• Ability to work well both within a team environment and independently
• Ability to work within a fast-paced, dynamic environment
• Experience working with Agile development methodologies, particularly Scrum teamwork and User Story development and estimation, a very big plus

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail techposition@xfer.leapfrogonline.net

Sr. SEO Specialist

For the Sr. SEO Specialist, we are seeking a candidate with a minimum of three years of Search Engine Optimization experience with mid to large websites to optimize and launch new websites, optimize the conversion and performance of these sites, as well as supporting various marketing initiatives to improve organic growth. 

Responsibilities include:

• Assisting with optimization of new and existing websites for search engines and usability
• White hat SEO link building, directory submissions and obtaining strategic linking partners
• Conducting regular reviews of existing sites and identifying areas where changes can be made to make the site more SEO friendly
• Optimizing code and regularly refreshing content on key web pages
• Assisting with website performance reporting

Our ideal candidate has:

• Bachelor's degree, preferably in marketing or advertising
• In depth knowledge of current SEO best practices
• Has familiarity with the Google patent and advanced optimization techniques
• Has familiarity with calculating website metrics and how to apply metrics to forecast performance
• Experience with keyword generation tools and WPG
• Some SEM experience with managing CPC paid search campaigns with Google Adwords and/or Yahoo Search campaigns
• Experience with web analytics software
• Basic to intermediate knowledge of HTML
• Ability to thrive in a fast-paced, constantly evolving, dynamic environment

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail sespposition@xfer.leapfrogonline.net

Web Developer

For the Web Developer, we are seeking a candidate with a minimum of two years experience developing and maintaining consumer facing applications and websites to develop, deploy, and maintain new and existing web-based applications and websites for a growing business within Leapfrog Online

 

Responsibilities include:

• Developing, launching and maintaining consumer facing websites and web applications using open source technologies and test-driven, object oriented methodologies
• Performing unit tests, integration tests, ongoing quality assurance tests including functional testing and browser/OS interoperability as well as participating in user-acceptance testing
• Documenting system architecture, source code, administration, and maintenance processes
• Performing regular and consistent user experience and code optimization on all websites
• Supporting site content and offer changes, and assisting with marketing driven tests
• Collaborating with operations manager to develop and execute against production schedules (site updates, email campaigns, report generation, etc.)
• Participating in conceptualizing and creating new technical solutions (features, functionality, and new applications) based on user feedback or as required by the growing business needs
• Interfacing with internal and external technology resources against projects as needed

Our ideal candidate has:

• A Bachelor's degree
• 3+ years of experience in a web-based software development environment
• Experience developing applications using PHP in an open source development environment
• Familiarity with open source languages such as Python (Django) and Ruby on Rails
• Experience writing and executing utilizing efficient SQL queries via programming language interfaces on any SQL based RDBMS (MySQL, PostgreSQL, MS SQL Server)
• A good understanding of common web concepts such as HTTP, SSL, Javascript, HTML, XML, application and data security issues as well as basic TCP/IP networking
• Expert knowledge of MS Office Suite, web production toolset, HTML, XHTML, CSS
• Experience with an open source content management software tool a big plus
• Familiarity with JavaScript, XML, image editing software (e.g. PhotoShop), rich media, content management concepts, user interface design, and data center operations
• Familiarity with source code control systems (such as Subversion), object oriented design, test driven development, and continuous integration
• Desire and ability to work within a fast-paced, dynamic environment

 

MAIL/FAX/EMAIL your resume, which must include salary history to:
Human Resources, Leapfrog Online, 807 Greenwood Street, Evanston, 60201 / fax 847-556-1468 / e-mail cmmposition@xfer.leapfrogonline.net