As an experienced digital marketing leader, Leapfrog knew that if managed in the context of a consumer-focused, integrated, end-to-end sales program, the mobile experience would find a significant new audience of customers seeking to purchase products and services.
The keys to success entailed understanding the target consumer segments, creating the right mobile-optimized experience to match their needs, and creating distinct user experience paths to streamline The Customer Journey.
Leapfrog built an integrated, end-to-end mobile strategy that identified the right mobile media buying opportunities and then linked interested consumers to a rich, mobile-focused e-commerce experience. Because customers with more complex questions were more likely to convert over the phone, a click-to-call search extension to enable customers to call directly from their mobile devices was added.
The LFX Conversion PlatformTM enabled continual monitoring of the campaign with integrated mobile media and call center tracking, constantly adjusting budgets, keywords and even call-center staffing to match the ebb and flow of consumer demand.
PERFORMANCE TARGETS WE HIT WITHIN THE FIRST 3 MONTHS.
Mobile sales grew to over 10% of total online sales in the first three months of launch
REDUCTION IN COST PER ACQUISITION
INCREASE IN MOBILE CONVERSION RATE
~50% of consumers sought to complete an order on a smartphone when given the opportunity
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