Through the use of our proprietary scorecards, we analyzed the entire consumer journey from media to use experience to offline conversion channels to gain actionable market insights.
This market intelligence allowed us to identify consumer targets and associated buying behaviors and build a comprehensive recommendation to target and convert the highest value audiences.
Leapfrog rapidly moved beyond media channel efficiency to a consumer journey focus. Leveraging client, consumer and media data we aligned relevant experience to consumer intent. Our focus on optimization to lead acquisition as well as revenue-generating event, fully aligned program objectives with business objectives. Leapfrog's LFX Conversion PlatformTM enabled nimbleness & scale, connecting disparate sources of data and industry leading technology to drive increased relevance and resulting conversion on the site. Our Insights PortalTM delivered critical data linkage, visualizations and actionable insights that enabled near real time media and consumer journey optimizations, plus sophisticated targeting and testing opportunities that all work together to drive increased sales conversion.
PERFORMANCE TARGETS WE HIT WITHIN THE FIRST 60 DAYS.
Aligned media and experience to customer intent provided 15% incrementality
COST PER LEAD REDUCTION
Transformed into industry leader in mobile: increased mobile share of conversions from 18% to 40%
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