Taking on the Challenge

A Leader in the Education Category Faced New Digital Competition

Leapfrog partners with a leading, higher education brand who in recent years faced an increasing number of competitors with skyrocketing online presence. This influx lead to a crowded competitive digital space.

At the same time, prospective students' digital media consumption habits were fragmenting and shifting across devices and platforms, making it harder than ever to find and convert new customers.

Solutions

Connected Data

Performance Media

Industry

Education

Connect

Through the use of our proprietary scorecards, we analyzed the entire consumer journey from media to use experience to offline conversion channels to gain actionable market insights.

This market intelligence allowed us to identify consumer targets and associated buying behaviors and build a comprehensive recommendation to target and convert the highest value audiences.

Compel

Leapfrog rapidly moved beyond media channel efficiency to a consumer journey focus. Leveraging client, consumer and media data we aligned relevant experience to consumer intent. Our focus on optimization to lead acquisition as well as revenue-generating event, fully aligned program objectives with business objectives. Leapfrog's LFX Conversion PlatformTM enabled nimbleness & scale, connecting disparate sources of data and industry leading technology to drive increased relevance and resulting conversion on the site. Our Insights PortalTM delivered critical data linkage, visualizations and actionable insights that enabled near real time media and consumer journey optimizations, plus sophisticated targeting and testing opportunities that all work together to drive increased sales conversion.

"The entire Leapfrog agency is very numbers/results oriented keeping their focus on hitting our aggressive targets and goals. They are quick to adapt and bring great business context to the table. Just keep doing what you're doing!"

Convert

PERFORMANCE TARGETS WE HIT WITHIN THE FIRST 60 DAYS.

Aligned media and experience to customer intent provided 15% incrementality

17%

PERFORMANCE IMPROVEMENT

14%

COST PER LEAD REDUCTION

Transformed into industry leader in mobile: increased mobile share of conversions from 18% to 40%

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