Immediate Response Lift
A leading national educator was getting only modest results from a paid social program administered in-house. They approached Leapfrog to manage the campaign at the same spending level, anticipating improved results.
Using proven social media tools – custom audiences, lookalike models and interest categories – Leapfrog defined a more targeted audience. Also developed: new landing pages, speaking directly to the needs of the audience and optimized for conversion.
The results: an immediate increase in both the number of leads created and the number of leads converted to students.
Doubling The Impact
Based on the enhanced response, the client released more budget. Leapfrog was able to more than double the scale of the program while still delivering the same cost-per-lead. Through continuous testing and ongoing analytics, campaign results continued to exceed plan.
Insights And Added Value
With Leapfrog’s unique set of visualization tools, the client was able to tap into campaign performance at any time. Valuable insights provided by Leapfrog included: 95% of response came via mobile devices; the majority of leads came from FaceBook, yet 12% were delivered from Instagram; and, 78% of initial responders returned via search in less than one month. From these analytics, Leapfrog's strategic team further optimized the campaign to drive even more conversions.
Growth in Leads Generated
Increase in Conversions Compared To Paid Search
Doubled program scale, maintained cost-per-lead
Halo effect from campaign, grew search and repeat visitors
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