Growth in Paid Social Media

Through precision targeting and advanced analytics, a leading national educator gains growth in both leads and conversions from paid social.

LEAPFROG ADVANTAGE

  • Demonstrated “proof of concept”: increased results using existing budget.
  • Once proven, doubled the program’s scale while maintaining the same efficiency.
  • Connected consumer journey insights across paid social and search.

Solutions

Connected Data

Performance Media

Industry

Education

Immediate Response Lift

A leading national educator was getting only modest results from a paid social program administered in-house. They approached Leapfrog to manage the campaign at the same spending level, anticipating improved results.

Using proven social media tools – custom audiences, lookalike models and interest categories – Leapfrog defined a more targeted audience. Also developed: new landing pages, speaking directly to the needs of the audience and optimized for conversion.

The results: an immediate increase in both the number of leads created and the number of leads converted to students.

Doubling The Impact

Based on the enhanced response, the client released more budget. Leapfrog was able to more than double the scale of the program while still delivering the same cost-per-lead. Through continuous testing and ongoing analytics, campaign results continued to exceed plan.

Insights And Added Value

With Leapfrog’s unique set of visualization tools, the client was able to tap into campaign performance at any time. Valuable insights provided by Leapfrog included: 95% of response came via mobile devices; the majority of leads came from FaceBook, yet 12% were delivered from Instagram; and, 78% of initial responders returned via search in less than one month. From these analytics, Leapfrog's strategic team further optimized the campaign to drive even more conversions.

20%

Growth in Leads Generated 

8%

Increase in Conversions Compared To Paid Search

2X

Doubled program scale, maintained cost-per-lead


Halo effect from campaign, grew search and repeat visitors

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